How Tesla designed the Model S from the ground up [VIDEO]

Katie Fehrenbacher recently interviewed Tesla’s Chief Designer Franz von Holzhausen to discuss the process of how Tesla started with a clean sheet to design the Model S from the ground up as a dedicated electric car.

For established carmakers, car design is a very iterative process with decades of work to build from. Tesla Motors had no such history to work with, but that wasn't necessarily a bad thing according to Holzhausen.

Tesla Model S Top Selling Car in Some of America’s Wealthiest Cities

It's no secret that the Tesla Model S is the newest "must-have" toy among America's most affluent citizens. But a shocking analysis from Edmunds.com finds that in some of the country's richest communities, the Model S sells better than any other car on the market.

According to Edmunds.com's analysis of new car registration data from Polk, the Model S is the top-selling vehicle this year in eight of America's 25 wealthiest ZIP Codes. The analysis further finds that all eight communities are located in California. Leading the way is Atherton, CA, where the Model S accounts for 15.4 percent of all new car registrations within its borders. According to Forbes, Atherton, which sits adjacent to Tesla's Palo Alto headquarters, is the wealthiest zip code in America, with a median home price of $6,665,000.

While the analysis shows that the richest populations are snatching up Teslas now, Edmunds.com says that the data offers hints about Tesla's potential to appeal to a broader range of buyers.

"It's a classic pattern for any retail product, including cars: the wealthy and influential buyers set a trend, and the mainstream aspires to follow," says Edmunds.com Sr. Analyst Jessica Caldwell. "As Tesla increases the number of models and improves its price points, it could find itself in demand by more than just those in these wealthy enclaves. After all, luxury car companies typically find the most volume in their entry-level vehicles."

Tesla has made it clear that its next frontier is to make its vehicles more affordable to the mass market. In May, Tesla CEO Elon Musk shared that he hopes to offer a vehicle to car shoppers for under $40,000 within the next four years.

If Tesla does plan to break through to new buyers, it will have to expand its appeal outside of California's borders. Edmunds.com's analysis found that Tesla's market share exceeds 1.0 percent in only one of the non-California zip codes ranked in the top 25 by Forbes (#19 Water Mill, NY with 1.2% of all new car registrations in 2013, through August). The Model S national market share sits at just 0.1 percent.

Tesla plans ‘giga factory’ for EV battery pack manufacture

Tesla Motors is considering plans to create a "giga factory" to manufacture electric vehicle battery packs for the automaker's consumption, Tesla CEO Elon Musk said.

Musk said Tesla's long-term ambitions to build 500,000 electric vehicles annually could chew up the vast majority of current lithium ion battery supplies globally for all industries, including computers and cell phones.

Musk said the Tesla plant would be "something comparable to all lithium ion production in the world, in one factory."

Musk declined to give a timeframe for the plant, but with the smaller Gen III cars slated to arrive in 2017 with a $35,000 price point, Tesla production should ramp up rapidly.

"If we were to produce 500,000 cars, we need cell capacity commensurate with that. That might be more, or at least on par with, all lithium ion production in the world today. We're in the process of figuring that out. There might need to be some giga-factory built," Musk said in a conference call with analysts.

Musk foresees such a plant that would take "raw materials to finished packs, with partners, in North America.

"Raw materials are not an issue. I would not worry about lithium supply. The main constituents, by weight, are nickel, cobalt, aluminum, then lithium," Musk said, adding that the plant would be, "a green factory, a lot of solar power. No toxic elements are going to come out of this plant."

Tesla recently inked a deal with Panasonic to update and expand their 2011 arrangement to now supply nearly 2 billion cells over the course of four years.

The Tesla Model S due in Australia mid 2014

Speaking in Dublin, Tesla Motors founder Elon Musk said that a right-hand-drive version of the Model S, appropriate for the roads of England and Ireland, as well as for Australia, should be ready for production by the end of March 2014.

It is understood that Tesla has scheduled an initial production run of 500 Model S cars bound for right-hand-drive markets, including the UK, Hong Kong, Japan and Australia. Tesla has told buyers it expects Australian deliveries of right-hand-drive Model S sedans to begin sometime between March and June.

Tesla already has an Australian presence, with a store and service centre in Sydney, although neither is open to the public. The workshop functions to serve existing Tesla Roadster owners in Australia,

Tesla has been inviting Australian applications for Model S purchases for some time; securing a vehicle from the general production run requires a refundable AU$6,000 deposit, while ordering a top-spec Signature model won't leave you with any change from AU$40,000.

Daimler wants to expand cooperation with Tesla

Daimler would like to expand its cooperation with Tesla Motors, a top Daimler executive said on Thursday.

"I told my guys, go back to Tesla and look for other opportunities" to work together, Bodo Uebber, Daimler's chief financial officer, said at a press briefing. "We want to look for more cooperation."

Tesla is supplying electric motors and batteries to Daimler for its Smart Fortwo EV and the new Mercedes-Benz B-Class EV that goes on sale next year in the United States and Europe.

"We could use more" from Tesla, Uebber said, without providing specifics. Daimler holds a 4.3 percent stake in Tesla, which also provides EV components to Toyota Motor Corp.

Uebber said Daimler, which just launched its new CLA compact sedan and is preparing to add a second model, the GLA compact crossover, in early 2014, is already reviewing plans for its next generation of small vehicles, due around 2018.

Daimler is discussing "different strategies" for building the next-generation compacts in Mexico with partner Renault-Nissan , "but no decision has been made," Uebber said.

He said the CLA, the GLA and at least one more derivative in 2015 from the company's MFA modular platform were crucial to Daimler's growth, especially in the United States and China.

"We are a late comer" to the small premium segment, he said, but "we need compact cars to get a broader, younger customer base."

Tesla Superchargers Enables Free Travel Between San Diego and Vancouver

Tesla Motors today announced the opening of the West Coast Supercharger Corridor, energizing a network of stations that enable Model S owners to travel for free between San Diego, California and Vancouver, British Columbia.

With stations along U.S. Highway 101 and Interstate 5, the West Coast's key routes, cities and destinations are connected by Tesla Superchargers. Model S customers can drive between San Diego, Los Angeles, Santa Barbara, San Francisco, Sacramento, Portland, Seattle, and Vancouver for free with minimal stops. More than 99 percent of Californians and 87 percent of Oregon and Washington owners are now within 200 miles of a Supercharger.

Tesla Superchargers are substantially more powerful than any other charging technology in the world, capable of charging Model S 20x faster than most public charging stations. Superchargers deliver up to 120 kW DC (Direct Current) power directly to the Model S battery, providing half a charge in as little as 20 minutes. Superchargers are strategically placed along major highways connecting city centers. Stations are located where customers want to stop, near amenities like roadside diners, cafes and shopping centers, so owners can stop for a quick meal while their Model S charges for free.

This morning in San Diego, two Model S will embark on a 1,750 mile #DriveFree road trip to Vancouver powered only by Tesla Superchargers. The journey will take them through Santa Barbara, San Francisco, Sacramento, Mt. Shasta, Portland, Seattle, and Vancouver, with stops at popular destinations such as the Santa Monica Pier, Monterey Bay and the world famous Pike Place Fish Market. Throughout the trip, Tesla will be hosting owner and media events and providing real time updates from the road on Twitter, Facebook and Instagram.

Panasonic Agree to Supply Tesla with 2 Billion Battery Cells

Panasonic Corporation and Tesla Motors today announced that the two companies have reached an agreement in which Panasonic will expand its supply of automotive-grade lithium-ion battery cells to Tesla. With this agreement, the two companies update and expand their 2011 arrangement to now supply nearly 2 billion cells over the course of four years. The lithium-ion battery cells purchased from Panasonic will be used to power the award winning Model S as well as Model X, a performance utility vehicle that is scheduled to go into production by the end of 2014.

This agreement builds upon a multi-year collaboration between Panasonic and Tesla to develop next-generation automotive-grade battery cells and accelerate the market expansion of electric vehicles. Panasonic’s cells combined with Tesla’s proven EV battery expertise have already enabled more than 130 million customer miles driven in Tesla Roadsters and Model S.

“This expanded agreement with Panasonic is important to Tesla as we continue to increase the pace of production,” said Tesla Co-Founder and CEO Elon Musk. “We look forward to strengthening our relationship with Panasonic, and I’m confident that this partnership will continue to be an integral part of Tesla’s success for years to come.”

Together, Panasonic and Tesla have developed a next-generation battery cell technology that provides the highest energy density and best performance cells in the market. Panasonic’s cylindrical cell is a customized technology designed specifically for optimizing electric vehicle quality and life. These cells are integrated by Tesla into the battery pack in a way that enables an industry-leading range of approximately 265 miles for the Model S.

“We are extremely proud to be a strategic partner of Tesla,” said Yoshihiko Yamada, president of the Automotive & Industrial Systems Company, an internal company of Panasonic. “Panasonic will increase its production capacity of lithium-ion battery cells to supply Tesla’s growing needs as it expands its production of EVs.”

Tesla eyes 10,000 annual sales of Model S in Germany

Tesla Motors is aiming to sell around 10,000 cars a year in Germany by 2015 as it builds out its networks of charging stations, its chief executive told a German paper.

"I have confidence in the German consumer," Tesla Chief executive Elon Musk was quoted as saying in an interview with Welt am Sonntag.

"Our fast charging stations should cover around half of Germany by the end of March 2014 and the entire country by the end of 2014," he said, adding he expected there to be 25 Tesla dealerships in Germany by the end of next year.

Tesla's high performance, all-electric Model S went on sale in Europe in August, and even overtook Volkswagen's Golf as the bestselling car in Norway in September.

Even vehicle sales of 10,000 would be only a small fraction of the German car market. Main industry association VDA expects sales to reach between 2.9-3.0 million cars this year from 3.08 million in 2012, and keep hovering at around 3 million vehicles in coming years.

Germany was the biggest market outside the U.S. for Tesla Roadster sales. The Model S costs from 71,400 euros ($98,500) in Germany, according to the group's website.

Tesla hires Segway / Apple VP to lead vehicle development

Tesla Motors hired a former Apple executive to lead development of the electric carmaker's new vehicles.

At Apple, Doug Field oversaw the development of products including the latest MacBook Air, MacBook Pro and iMac, Tesla said in a press release announcing the hiring on Thursday.

Field, who began his career as a Ford Motor Co (F.N) engineer, was previously chief technology officer at Segway, the maker of the self-balancing, battery-operated Segway scooter. His title at Tesla will be vice president of vehicle programs.

The Model S, Tesla's first attempt to reach a mainstream audience for electric cars, has enjoyed stronger than expected sales, helping Tesla shares more than quintuple this year.

But for Tesla to reach an even broader market and silence electric car naysayers, Chief Executive Elon Musk must successfully develop a third-generation electric car by 2017 that will cost between $30,000 and $35,000.

"Tesla's future depends on engineers who can create the most innovative, technologically advanced vehicles in the world," Musk said in a statement. "Doug's experience in both consumer electronics and traditional automotive makes him an important addition to our leadership team."

Bloomberg says BMW, Audi to Blitz Tesla With High-End Competition [VIDEO]

Bloomberg reporter Matt Miller tries to make a case that BMW and Audi are going to squeeze out Tesla at the top-end of the market, but the analysis is fairly poor.

Miller's argument starts by comparing BMW's two seater plug-in hybrid i8 sports car to Tesla's seven seater 100% battery electric Model S 4 door sedan? These cars aren't even in the same market segment!

We're not even sure how Audi enters the competitive analysis as Audi admitted defeat and canned the R8 e-tron saying they couldn't figure out how to make a high performance battery only car economically viable and they have not announced any plans for a high performance battery only sedan to go up against the Model S.

This is the kind of trash reporting that listed companies must endure, commentators constantly trying to talk the stock price up or down. At least it's good to see a 'real' analyst like Dougherty & Co.'s Andrea James who actually knows what's she's talking about get some air time.

Tesla Model S Sold Out Till Next Year [VIDEO]

Tesla’s backlog of orders for the Model S continue well into March of next year despite a 25% increase in production rates over the second quarter. It is always great to be wanted, but how long will Tesla Model S demand outpace production?

Elon Musk told ABC News that the Tesla Model S “I am not worried about demand for the Model S as we are currently sold out through March of next year, so we don’t have a demand generation problem”.

Contributing to the strong demand for the Model S is that earlier this year Tesla introduced a new lease program and started deliveries of the Model S in Europe. In Norway Tesla is already breaking sales records and as of September is currently the best selling car there. Tesla EVs accounted for about one in 20 of all new cars sold easily outselling hybrids.

Also of note in addition to Norway, Switzerland and Netherlands are also very EV friendly. Those countries in particular are not only very green but also offer additional EV incentives: free EV parking, HOV or bus lane access to EVs and reduced VAT and/or no road tax for EVs. In addition to Europe Tesla plans to open it’s first Tesla Store in China by the end of the year.

Tesla Model S proves to be ‘safest car ever made’

Tesla Forum member 'jdovi' from Long Island, New York recently posted photos of an accident he was involved in while driving a Tesla Model S.

The Model S was hit side on at an intersection by a driver who was talking on her cell phone and ran a red light. While the other driver left the scene of the accident in an ambulance, the Tesla Model S owner not only walked away without a scratch, the car which was extensively damaged on the drivers side front wheel by the impact, didn't so much as smoke or release any fluids onto the roadway.

This 'real world' evidence only backs up the NHTSA Five Start crash test results for Frontal, Side and Side Pole impacts awarded to the Model S in August.

'jdovi' feelings about the Tesla Model S:

This is the safest car on the road hands down, and for me, I can honestly say it saved my life. Thank you Elon.

Source: Tesla Forum

Electric car tops registrations in Norway for first time

An electric car model has topped the list of new car registrations in Norway for the first time, a car industry group said Thursday.

In the month of September there were 616 registrations of the Tesla Model S, accounting for 5.1 percent of the total, according to Opplysningsraadet for Veitrafikken(OFV) which compiles data on Norwegian car sales.

Overall, electric cars took 8.6 percent of the market in September, compared to 5.2 percent a year ago. The figures illustrate strong interest in electric cars in a country ranked among the world's top ten petrol exporters.

Norway has encouraged electric car sales with tax incentives, congestion charge exemptions, access to public transport lanes and free parking.

"I have no doubt that electric cars will increase their share of the market again in the coming months, and particularly next year with the arrival of several new models,"said Oeyvind Solberg Thorsen at OFV.

In September hybrid cars, which do not enjoy the same incentives as electric vehicles, took 7.3 percent of the market.

GM creates a Tesla task force

We've already heard reports that General Motors is working on a new electric vehicle with a Tesla Model S-like range of 200 miles (322 km) but new details are starting to emerge about the company's Tesla task force.

In an interview with Reuters, General Motors Vice Chairman Steve Girsky revealed the company has created a new task force to study Telsa and the Model S. The diverse group - which includes product planning, engineering, manufacturing and sales personal - will attempt to learn everything they can about Tesla so they can improve their own future products. As Girsky explained, Tesla is "revolutionizing the business model ... not just how you put an EV together [but] how you go to market with something like this."

While it's unclear what lessons General Motors will learn, the company is reportedly working on a handful of new hybrids and EVs. Besides the 200 mile (322 km) Chevrolet EV, which is expected to cost between $30,000 and $35,000, the company is reportedly developing fuel-efficient flagships which could be badged as Cadillacs and cost more than $100,000.

Source: Reuters

Sumitomo to Triple LiNiO2 output to meet Tesla Model S Demand

Sumitomo Metal Mining will invest ¥4.8 billion (US$48 million) to boost its production capacity of lithium nickel oxide (LiNiO2) from the current 300 tons per month to 850 tons to meet anticipated increased Li-ion cell production by Panasonic to meet the growing demand for Tesla Model S EVs.

Sumitomo successfully developed its high-performance lithium nickel oxide for cathode materials in collaboration with Panasonic Corporation and is now supplying this material to that company, which uses it to make the cylindrical lithium-ion batteries which are adopted in the electric powertrains used by Tesla.

Tesla commenced deliveries of its award-winning Model S sedan in the US in June 2012. With Model S deliveries now underway in Europe and slated to begin in Asia, including Japan and Australia, in the spring of 2014, Panasonic is planning to increase production of its lithium-ion batteries.

To respond to this expansion of the market for automotive rechargeable batteries, Sumitomo will expand its production facilities for lithium nickel oxide at its Isoura Plant in Niihama City, Ehime Prefecture. Expansion work is to get under way in October, with completion scheduled for June 2014.

Sumitomo says it is pursuing aggressive development and stable supply capability in cathode materials, leveraging its ability to produce nickel in-house. Going forward, Sumitomo intends to further strengthen its operations in materials for energy and environmentally related applications.

Tesla EVs offered by Hertz at Calif. airports

A handful of Tesla Motors Inc. electric cars are now available for rental at two California airports by Hertz Global Holdings Inc., which is adding more upscale autos to its fleet.

Hertz said it is introducing Tesla Model S and Roadster rechargeable cars at Los Angeles and San Francisco airports. Hertz has five Teslas combined at the two airports, with rental prices starting at about $500 a day, Paula Rivera, a Hertz spokeswoman, said in an e-mail.

The Tesla models expand on a lineup of higher-priced vehicles that Hertz has added to its fleet under its Dream Cars program, which includes Ferrari and Lamborghini models.

In July, Hertz won final regulatory approval for its $2.3 billion acquisition of Dollar Thrifty Automotive Group Inc. The merged companies compete with closely held Enterprise Holdings Inc. and Avis Budget Group Inc.

Enterprise has carried three Tesla Model S cars in its Exotic Car Collection fleet since June and plans to add two more by the end of the year, spokesman Greg Phillips said in an e-mail. The cars rent for about $300 to $500 per day, he said.

Hertz separately reduced its full-year forecast for full-year revenue and profit, citing weaker than anticipated car rentals at U.S. airports.

Tesla Model S is Norway’s top-selling car in September

The newly landed Tesla Model S, after a market presence of less than two months, has already topped Norway’s best-sellers' list during the opening two week’s of this month, comfortably outselling all other cars, regardless of fuel type, accounting for 6.2 per cent of all the new cars sold in Norway.

Hot on the heels of recording 184 registrations in its debut month in Norway, registrations of the Model S in Norway hit a chart-topping 322 units to bulldoze Volkswagen’s conventionally powered Golf (256 units) out of first place by a substantial sales margin, according to AID compiled data.

The number eight slot went to Nissan’s LEAF, Norway’s most popular electric car so far this year. Both fully-fledged electric cars have captured a combined market share of 9.1 per cent.

1) Tesla Model S – 322
2) Volkswagen Golf – 256
3) Toyota Auris
4) Mazda CX-5
5) Volvo V40
6) Skoda Octavia
7) Toyota RAV4
8) Nissan LEAF

Solar Cars improve the breed

A famous quote from Soichiro Honda, the legendary founder of Honda Motor Company, says “Racing improves the breed”. There's no doubt many Formula One teams have used the phrase to imply a legitimate link between innovations made in racing that eventually benefit us all as the technology from top-level motorsport filters down into road cars, although it would be hard to convince anyone of a practical use for an off-throttle blown diffuser in a hatch back.

Likewise solar racing cars have made significant contributions that have lead to today's current crop of mass produced Plug-In electric cars. It all started with the winning vehicle of the very first World Solar Challenge in 1987. GM's Sunrayer was designed by Hughes Aerospace, (the company originally founded by Howard Hughes) at the time a division of General Motors, in collaboration with a smaller aerospace company called AeroVironment.

More than a dozen Caltech graduates participated in Sunrayer programs at AeroVironment, the most deeply involved was Alan Cocconi who was responsible for the power electronics systems. This included everything from motor controller through battery management to telemetry.

The Cocconi designed MOSFET based three phase AC motor drive inverter ran a 92% efficient 10 hp (peak) motor that drove the left rear wheel of Sunraycer via a cogged belt.

Sunraycer won Pole with a top speed of 109 km/h and lead the 24 car field from start to finish covering the 3,005 km route at an average speed of 66.9 km/h (41.6 mph), 50% faster than 2nd place.

Following the World Solar Challenge success, in early 1988 GM insiders proposed the idea of making a very efficient EV with the knowledge gained from Sunraycer but to make it an affordable car with decent range and performance equal to a petrol powered car. Work soon begins at AeroVironment on the 'Impact' based around a 15 kWh Lead Acid battery pack, Al Cocconi again responsible for power electronics design.

The Impact EV concept car was launched at the LA Auto Show in Jan 1990 and the car so well received that by April GM announced the car would go into production. The Alan Cocconi designed motor controller for the Impact, a direct descendant of that used in Sunraycer, were refined by Hughes Electronics and went into the GM EV1 when production started in 1996.

Based on his work to date, in 1992 Alan Cocconi founded AC Propusion to produce electric vehicle drive systems featuring high performance, high efficiency induction motors and integrated high power battery charging. The original test bed was a not too glamorous Honda Civic but once the powertrain design was debugged, a Piontek Sportech kit car chassis, originally designed for a Suzuki GSX-R motor, was converted into an EV sports car called t-zero.

Launched in 1997, the 1040 kg t-zero, powered by 28x lead acid batteries, started to make headlines with it's 0 to 100 km/h in 4 seconds levels of performance. By 2003 the car had been upgraded with 6,800x 16850 Li-ion cells with a single charge range of 480 km, a 320 kg reduction in kerb weight and 0-60 times reduced to a supercar beating 3.2 seconds.

If some of these specs sound similar to the Tesla Roadster, that's because the Roadster was developed by Tesla Motors to mass-produce AC propulsions t-zero, the first EV to demonstrate the performance and range potential of lithium ion batteries and the car that can legitimately be credited with inspiring today's mass produced plug-In electrics from GM, Nissan, Mitsubishi etc. In fact Tesla Motors was founded to commercialise Alan Cocconi's work and the Tesla Model S uses technology licensed from AC Propulsion.

Today's solar racers are still blazing a trail years ahead of the automotive industry, witness BMWs i3 Electric car, the first all carbon fibre production car. In the area of powertrains, every WSC winner since 1999 has used direct drive in-wheel motors (road car in-wheel motors are currently being developed) and surely in won't be much longer before the 12.5% of Australian homes that have roof-top PV systems installed realise they already have the infrastructure in place to solar power a plug-in electric vehicle for their daily commute?

This year’s Bridgestone World Solar Challenge is held from 6th – 13th October. If you can’t make it to Darwin or Adelaide, you can follow the race on Twitter via @tsport100 or @WorldSolarChlg.

Disclosure: Post is sponsored by Bridgestone World Solar Challenge. Words and thoughts are entirely my own.

Tesla Model S takes on the Aston Martin Rapide S [VIDEO]

The Tesla Model S is a landmark car, but is it better than the mighty Aston Martin Rapid S? Autocar take to the test track to find out.

Steve Sutcliffe over at Autocar thinks the Tesla Model S is the future...today. It offers most of the usability of the world's best luxury saloons, but with no tailpipe emissions and a fraction of the running costs.

And it handles too. Really handles. But can it really be better than the £150,000 Aston Martin Rapide S?