Despite steady increases over the past few years, electric cars still represent only a tiny fraction of new-car sales. There are no shortage of theories as to why that is the case. Some electric-car advocates blame manufacturers for not adequately promoting the vehicles, while many within the industry point to a lack of consumer demand. DON'T... McKinsey suggests ways automakers could kick-start electric-car demand
Despite steady increases over the past few years, electric cars still represent only a tiny fraction of new-car sales. There are no shortage of theories as to why that is the case. Some electric-car advocates blame manufacturers for not adequately promoting the vehicles, while many within the industry point to a lack of consumer demand. DON'T...