Ads from Ford tackle EV misconceptions, amid electric push

Ford F-Series electric truck prototypeFord executives this earlier this week stepped up the anticipated timeline for the upcoming electric Ford F-150 pickup. It’s now due in 2021, according to several reports. And it coincides with a concerted effort from Ford to promote electric cars. That includes a series of ads, coming soon—spending level undisclosed—based on an...

How Nissan hopes to market its future electric cars

2018 Nissan LeafThe Nissan Leaf with a roughly 60-kilowatt-hour battery was expected to make its public debut at the LA Auto Show earlier this month. It didn’t. That car is expected to appear “very soon,” perhaps at the 2019 Consumer Electronics Show to be held in Las Vegas a month hence. DON'T MISS: Long-range Nissan Leaf missing from LA Auto...

Why aren’t automakers advertising electric cars? Maybe they are

Chrysler Pacifica hybrid bear c ommercial stillSometimes you have to build a market when there's not one to cater to. How else would Ford have begun selling 300,000 Explorers a year when they were based on a rough-riding, antiquated (even then) Ranger pickup? Ford disseminated images in front of millions of American eyeballs of Explorers tracking campers along dirt trails, heading to the Grand...

Buyers in seven Northeast states urged to consider electric cars

2013 Nissan Leaf electric car tested as taxi in New York City, April 2013When companies want to sell more of something, they market it. Now, at long last, electric cars are about to get the same treatment. Following an announcement at the New York International Auto Show last week, 16 major automakers are joining forces with seven states to promote sales of electric vehicles to consumers. The Alliance for Automobile...

Buyers in seven Northeast states urged to consider electric cars

2013 Nissan Leaf electric car tested as taxi in New York City, April 2013When companies want to sell more of something, they market it. Now, at long last, electric cars are about to get the same treatment. Following an announcement at the New York International Auto Show last week, 16 major automakers are joining forces with seven states to promote sales of electric vehicles to consumers. The Alliance for Automobile...

Can Honda break through buyer confusion about plug-in hybrids?

Frame from 2018 Honda Clarity Plug-In Hybrid With the launch of the 2018 Honda Clarity Plug-In Hybrid sedan, the Chevrolet Volt now has its first serious competition among long-range plug-in hybrids. About 25,000 second-generation Volts were sold last year, and this year's number will be about 20,000. Honda says it may sell about the same number of plug-in Claritys. On a media drive last...

Chrysler Pacifica Hybrid gets ad support from Sesame Street characters

Chrysler Pacifica Hybrid Sesame Street advertisementThe 2018 Chrysler Pacifica Hybrid is a one-of-a-kind vehicle, the sole plug-in hybrid minivan offered for sale in North America. Its early months were plagued by a powertrain recall for a potentially faulty diode within the power inverter module. Now, the Pacifica Hybrid is back on sale in its second model year, and the minivan with 33 miles of...

Yes, ads for the Chevy Bolt EV electric car do actually exist; here’s one

2017 Chevrolet Bolt EV newspaper ad, The Washington Post, June 16, 2017The 2017 Chevrolet Bolt EV isn't yet available in all states, but it's been on sale in California for six months now. While Chevy has said all along it will market the 238-mile electric car in a very targeted way, specifically trying to reach people similar to existing owners, it may have expanded its reach somewhat. This past Friday, a full-page...

Chatbot for Kia Niro hybrid vs driving the actual car

2017 Kia Niro Touring, Catskill Mountains, NY, March 2017A chatbot would never lie to you, right? That’s what I wanted to find out when I tested a Facebook Messenger chatbot for the 2017 Kia Niro crossover, which recently won the Guinness Book of World Records for the lowest fuel consumption for a hybrid vehicle. (It was an interesting competition, because two people drove across the United States...

First TV ad for Karma Revero drops as sales to start next month

Karma Revero 'Delivery' as spotEverything old is new again, including the 2017 Karma Revero, a reborn 2012 Fisker Karma. Now its maker has released the first-ever television advertisement for the car, a spot that debuted during the 2017 U.S. Open Polo Championship, sponsored by Karma Automotive. Simply titled "Delivery," the advertisement is full of graceful, flashing scenes of...