When Tesla arrived on the scene 10 years ago, no major automaker took it very seriously—let alone thought it would cause the disruption it has in the market for luxury cars. At the same time, BMW, once the harbinger of performance and luxury, worries that it may be falling behind when it comes to electric vehicles and technology innovation... Why BMW uses Tesla electric cars to scare its staff into the future
When Tesla arrived on the scene 10 years ago, no major automaker took it very seriously—let alone thought it would cause the disruption it has in the market for luxury cars. At the same time, BMW, once the harbinger of performance and luxury, worries that it may be falling behind when it comes to electric vehicles and technology innovation...