Sometimes you have to build a market when there's not one to cater to. How else would Ford have begun selling 300,000 Explorers a year when they were based on a rough-riding, antiquated (even then) Ranger pickup? Ford disseminated images in front of millions of American eyeballs of Explorers tracking campers along dirt trails, heading to the Grand... Why aren’t automakers advertising electric cars? Maybe they are
Sometimes you have to build a market when there's not one to cater to. How else would Ford have begun selling 300,000 Explorers a year when they were based on a rough-riding, antiquated (even then) Ranger pickup? Ford disseminated images in front of millions of American eyeballs of Explorers tracking campers along dirt trails, heading to the Grand...