The Toyota Prius has already secured a spot as an icon of automotive history and one of the most influential products of this century. It’s also far surpassed Toyota’s initial expectations. Sales of the Prius peaked in 2007, however, and Toyota seems to be conflicted about its strategy for the Prius and its technology ever since. The... Toyota Prius was a hybrid trendsetter 15 years ago. Now what?
The Toyota Prius has already secured a spot as an icon of automotive history and one of the most influential products of this century. It’s also far surpassed Toyota’s initial expectations. Sales of the Prius peaked in 2007, however, and Toyota seems to be conflicted about its strategy for the Prius and its technology ever since. The...