The badge on the front may not matter as much to mobility-focused, early self-driving car adopters than how that brand shields them from hackers and other digital threats, a new survey suggests. The report, which was released by the IBM Institute for Business Value, surveyed more than 11,500 consumers and 1,500 automotive executives to offer a... Survey: Brand won’t matter for many self-driving car adopters in the future
The badge on the front may not matter as much to mobility-focused, early self-driving car adopters than how that brand shields them from hackers and other digital threats, a new survey suggests. The report, which was released by the IBM Institute for Business Value, surveyed more than 11,500 consumers and 1,500 automotive executives to offer a...