Ford’s F-150 Lightning electric pickup has managed to capture a high rate of customers who hadn’t considered an electric vehicle before, with EV newbies making up nearly 80% of reservation-holders. And as Ford CEO Jim Farley underscored this week in a quarterly financial call, there’s room to do that again in the near future with... Ford aims to capture more EV newbies with three-row electric SUV
Ford’s F-150 Lightning electric pickup has managed to capture a high rate of customers who hadn’t considered an electric vehicle before, with EV newbies making up nearly 80% of reservation-holders. And as Ford CEO Jim Farley underscored this week in a quarterly financial call, there’s room to do that again in the near future with...