E-tron follows original Quattro to the ski slopes in Audi’s latest ad

Audi e-tron ski slope adYou asked, now you've received. In our Twitter poll last week, readers told us that they think automakers should quit focusing on electric cars' green credentials in ads and start advertising their performance. Apparently Audi was reading their thoughts. After spending as much as $5 million (or more?) on a somewhat ethereal Super Bowl ad that...

Commentary: Toyota Corolla Hybrid ad brags about not plugging in

2017 Toyota Prius Prime, Catskill Mountains, NY, Nov 2016In Toyota's latest ad for its new Corolla Hybrid in Britain, it's 2002 all over again. The ad shows the new Corolla Hybrid (in non-U.S. hatchback form) bypassing all kinds of road transportation alternatives from different eras—from a stagecoach and an early brass-era car to 1950s hot rods and, finally—an electric car plugged in and...

Company claims to harness AI for quicker electric-car DC fast charging

Structure and principles of an automotive lithium-ion battery  [Toyota]At CES earlier this month, GBatteries demonstrated that it could charge a 60-kwh battery pack, made up of off-the-shelf lithium-ion automotive cells, to half capacity in just 5 minutes, or to a full charge in 10 minutes. Further, the company is aiming, with a technology that employs AI elements, to boost charging speeds without accelerating...

Toyota’s newest self-driving test car is a Lexus LS luxury sedan

Toyota Research Institute P4 Automated Driving Test VehicleIf you're going to develop a self-driving test vehicle, why not make it one that passengers would enjoy riding in? Perhaps that's the logic behind Toyota's choice of its new Lexus LS large luxury sedan as the basis for the P4, its latest automated-driving test vehicle—unveiled yesterday by the Toyota Research Institute, or TRI. The...

All-electric helicopter makes record flight

Guinness record-setting electric helicopter by Tier 1 EngineeringElectric transportation is about more than cars. Trucks and buses are also moving toward electric propulsion. Planes, with their long ranges and high power demands seem to be harder. Where electric power does seem to be making progress in the skies is in helicopters. An independent engineering company in California this month set the Guinness...