2019 Audi E-tron ads take aim at electric myths

Audi e-tron quattro ad: One reason that electric-car adoption hasn't taken off faster is that, while automakers market the heck out of the benefits of SUVs and crossover vehicles, they launch EVs with nary a peep. Now Audi is on the cusp of launching its first all-electric model and is taking direct aim at many of the concerns that potential buyers have about electric...

New electric motor could eliminate transmissions

Linear Labs Hunstable Electric Turbine motorIt isn’t just batteries that are making big strides in electric cars. Several companies are also striving to make electric motors more efficient and powerful. Now a new Texas company claims it has a new motor technology that can generate twice the torque, three times the power, and 10 percent more range for electric cars in the same weight...

Obama, buy that Volt!

President Obama inspects the 2011 Chevrolet Volt Our current President, Donald Trump, has made it abundantly clear where he stands on electric cars. It’s quite a contrast to our former President, Barack Obama, whose administration widely supported policy fostering more fuel-efficient vehicles, greener energy, and the path to more vehicles that plug in. This weekend marks the last one for...

Tesla starts Hardware 3 rollout: Enhanced Summon, red-light warnings

Tesla Model 3 Enhanced Summon video still [by YouTuber  Nagaraj Kelageri]Like Teslas rolling through parking lots on their own, the self-driving future is inching closer. This week, Tesla owners began to experience new features of the company's long-promised next update to its self-driving system, including Enhanced Summon, which is one of the first features of Tesla's planned Full Self-Driving capability to be...

Production Sono Sion solar-assisted car makes appearance

Sono Sion solar assisted electric carConcept cars are relatively easy to build—particularly concepts of cars that may exist only on paper or as clay and foil design studies. That has given rise to a host of new concepts launched as online crowd-funded endeavors of various levels of seriousness and potential. One is Sono Motors, a German effort to build an electric car assisted...

E-tron follows original Quattro to the ski slopes in Audi’s latest ad

Audi e-tron ski slope adYou asked, now you've received. In our Twitter poll last week, readers told us that they think automakers should quit focusing on electric cars' green credentials in ads and start advertising their performance. Apparently Audi was reading their thoughts. After spending as much as $5 million (or more?) on a somewhat ethereal Super Bowl ad that...