Super Bowl Commercials Hyped Electric Cars. But Will Anyone Buy Them?
This year’s Super Bowl ads may be a sign that a shift is coming, as automakers try to persuade a skeptical public that electric vehicles are the future.
Super Bowl 2020 electric-car ad showdown: Which one gets you charged up?
Automakers and ad agencies might finally be starting to find the right way to position electric cars in TV commercials. The Super Bowl never was the right venue for commercials that need to run people through rational selling points. These brief and most expensive ads of the year are for brand-building, new directions, and generating buzz, with... The Electric Hummer and the Rise of the Eco-Beast
Battery-powered cars (and trucks) are about to lose their coastal-elite image.
Make Way for the Eco-Beast
Electric Hummers and Cybertrucks are just the beginning when it comes to sustainable trucks and S.U.V.s.
Tesla Model Y arriving early, GMC electric Hummer teased, “self-charging” debated: The Week In Reverse
Which other automaker is co-developing Lincoln’s first EV? Will the next Toyota Prius look like anything like the new Mirai? This is our look back at the Week In Reverse—right here at Green Car Reports—for the week ending January 31, 2020. We finished off the week looking at some of the electric-vehicle-focused Super Bowl... Mirai and Prius, Audi Super Bowl ad, BYD electric buses: Today’s Car News
Audi sings farewell to gasoline in a Super Bowl ad. BYD reaches some goalposts in electric-truck deliveries. And we confirm that the Toyota Mirai and Prius are headed off in their own directions. This and more, right here at Green Car Reports. No, that flashy new Toyota Mirai sport sedan does not hint about the direction of the next-generation... BYD has made more electric buses in the US than anyone else—and it hasn’t given up on cars
As a number of larger truck and bus players have been cautiously treading into the electric sector, an electric-vehicle heavyweight that’s relatively unknown in the U.S. has made a big difference in the number of electric trucks and buses here. China’s BYD earlier this month announced its 100th battery-electric truck in the... Audi Super Bowl ad: “Frozen” song, electric vehicles, and climate change
Audi is making a pitch for its fully electric E-Tron SUV and E-Tron Sportback this Super Bowl with a very “Frozen” song. The spot features Maisie Williams, of Game of Thrones, Doctor Who, and various films, singing the song as if in a musical. “Today’s high temperature is 8 degrees above normal,” says a radio voice... Does the Toyota Mirai tease a sportier direction for the next Prius?
The design of the current-generation of the Toyota Prius, which went on sale in 2016, closely echoes that of the hydrogen fuel-cell Mirai, which arrived less than a year earlier. So with the new 2021 Toyota Mirai making a transformation to a fabulous-looking, nicely proportioned sporty rear-wheel-drive sedan layout, will the Prius follow suit?... Tesla Model Y advances, Hummer returns, Lincoln and Rivian team up: Today’s Car News
Hummer is back, as an electric GMC. The Tesla Model Y is coming very soon, and the Model S and Model X got another range boost. And Rivian will co-develop an electric Lincoln. This and more, today at Green Car Reports. GM has confirmed that its rebooted electric Hummer will indeed be a GMC—and it’s teased a few data points plus a tease... GMC Hummer EV electric truck: First details emerge before Super Bowl ad
Three days before a Super Bowl ad that will introduce its first all-electric truck to the world, General Motors on Thursday released a few early details of the upcoming GMC Hummer EV. The truck will have a maximum power of 735 kilowatts (1,000 horsepower) and 11,500 foot-pounds of torque. And GMC says it will accelerate from 0 to 60 mph in 3... Tesla Model S and Model X get another range boost, 400-mile range now in reach for S
Is a 400-mile EPA-rated range coming soon for the Tesla Model S? During the Q4 financial call Wednesday, Musk said that the Model S and Model X again have more range than Tesla is stating on the website. “We just haven’t gotten around to updating the EPA’s certified number,” he said. The Model S Long Range is currently... Lincoln confirms Rivian-based luxury electric vehicle will be brand’s first EV
Ford’s Lincoln luxury brand has confirmed that it will work together with Rivian in developing a fully electric vehicle based on Rivian’s skateboard platform. Although Ford had previously announced the jointly developed vehicle, the Wednesday announcement confirms the brand badge it will be given. According to Lincoln, the Rivian... Tesla Model Y getting range boost to 315 miles, deliveries before April
As part of a quarterly financial report released Wednesday, Tesla confirmed that its production ramp for the Model Y crossover has started at its Fremont plant—and that it will start delivering the new vehicle by the end of March. Along with that and a $105 million profit announced for the fourth quarter of 2019, it also released a surprise... Tesla Posts $105 Million Profit for Quarter, Extending Rebound
The electric-car maker and its chief, Elon Musk, head into a potentially crucial year on a positive note.
GM’s electric future, Toyota Mirai details, real-world range test: Today’s Car News
GM’s electric future includes the Bolt EV. There’s more to tell about the hydrogen fuel-cell Mirai in its transition to sporty sedan. And we have some reassurance on real-world range numbers. This and more, here at Green Car Reports. In a short group interview, General Motors president Mark Reuss gave us some useful hints about the... GM’s electric-vehicle future: President Mark Reuss offers some hints
When General Motors brought five green-car reporters to Michigan this week to announce its Detroit-Hamtramck plant would produce only electric vehicles, it threw in an Easter Egg: a small-group interview with GM president Mark Reuss. Scheduled to last only 5 minutes, the fast-paced chat stretched to 20 minutes and covered a broad range of topics... Real-world highway range: UK test lauds Kia Niro EV, Tesla Model 3
Most of today’s electric vehicles are far from range-anxiety-inducing. Their suggested charging stops and helpful range meters help keep you well short of the red zone. But sometimes, maybe once or twice when the unexpected happens, you may find your vehicle—as well as your propensity for range anxiety—put to the test. Which EVs... 2021 Toyota Mirai aims for 400-mile range: More details on sporty hydrogen fuel-cell sedan
The best move Toyota could possibly have made in conceiving a second-generation version of its Mirai fuel-cell vehicle was giving its design and engineering teams a clean slate. According to Yoshikazu Tanaka, the chief engineer of the Mirai, that’s exactly what happened. With a lukewarm reception in the U.S. to the previous car’s... As Tesla Earnings Arrive, Will Bulls or Bears Look Smarter?
Faith in Elon Musk’s company has driven its stock to new heights. But detractors think their skepticism will be vindicated in the end.