An automaker's logo can and perhaps should be as recognizable as its cars, if not more. That makes logo design a very important task. Tesla's logo is certainly not anonymous, but it turns out there's more to it than may be immediately apparent. DON'T MISS: Why Faraday Future's luxury electric car is named FF 91 What looks like simply a stylized... What the Tesla logo means: CEO Elon Musk explains
An automaker's logo can and perhaps should be as recognizable as its cars, if not more. That makes logo design a very important task. Tesla's logo is certainly not anonymous, but it turns out there's more to it than may be immediately apparent. DON'T MISS: Why Faraday Future's luxury electric car is named FF 91 What looks like simply a stylized... 
Last year, after Tesla updated the radar, camera, and ultrasonic sensors on its electric cars, CEO Elon Musk said the new hardware’s capabilities would lag behind the cars on the street already. Now, Musk has projected that the “Hardware 2.0” cars may surpass the older generation of “Hardware 1.0” vehicles and be “fully self-driving” in 3 to 6…
Electric cars have the potential to dramatically reduce carbon emissions, but that does not seem to be a priority for President-elect Donald Trump. He has suggested that climate change is a hoax created by China to hurt U.S. businesses, and his statements on the campaign trail indicate policies that will boost fossil fuels. Some of Trump's... 
Tesla CEO Elon Musk teased a new generation of the company's unique DC fast-charging stations, suggesting that a future "version 3" Supercharger would deliver as much as 350 kilowatts of power. Unsurprisingly, he did it via Twitter, his preferred medium for communicating with the world. His previous barrage of tweets had announced that the company... ![2013 Tesla Model S at Supercharger station on NY-to-FL road trip [photo: David Noland]](http://images.hgmsites.net/tmb/2013-tesla-model-s-at-supercharger-station-on-ny-to-fl-road-trip-photo-david-noland_100454645_t.gif)
Last Friday night, I arranged to meet my wife for dinner in Newburgh, New York, at a restaurant that has a Tesla Supercharger. Even though the battery in my Model S 85 was about 60 percent full, I figured I might as well top it off to 90 percent while we ate. When I arrived, there was a white Model X already plugged in. That left five empty... 
Tesla CEO Elon Musk has been appointed to a forum of business leaders being assembled by President-elect Donald Trump. The addition of Musk and two other notable business personalities was announced Wednesday by Trump's transition team, shortly before a meeting between the President-elect and several Silicon Valley executives, including Musk. The... 
Tesla CEO Elon Musk is among a roster of chief executives from Silicon Valley set to meet with president-elect Donald Trump on Wednesday, according to news reports. Musk has suggested that climate change is among the most urgent challenges facing mankind, one reason his company makes only zero-emission electric cars. The president-elect, on the... 
Tesla Motors ignores the standard product-development cycles used by other automakers. Rather than waiting for conventional model years to unveil new features, the Silicon Valley automaker simply pushes them out when they're ready, often in the form of over-the-air software updates. Tesla's latest software update will make the Model S... 
A couple of weeks ago, I wrote about Tesla’s claim that its Autopilot driver-assistance software is safer than a human driver. After a fatal Autopilot crash last May, the company said the death was the first in 130 million miles of Autopilot driving—and noted that, “among all vehicles, in the U.S., there is a fatality every 94... 
Yesterday morning, the state of California held a hearing on proposed rules governing self-driving cars. Both automakers and Google objected to the regulations as written, saying that the requirement to comply with voluntary federal regulations issued last month would hobble their development efforts. Then, last night, Tesla Motors announced a... 
China is not just the world's largest overall new-car market, it's also now the largest market for plug-in electric cars. With its ambitious plan to build 500,000 electric cars per year beginning in 2018, it would seem to make sense that Tesla Motors would make China a priority. But Tesla has struggled in China since it launched the Model S there... 
Since it first began taking online orders from customers, It has been Tesla's policy to not offer discounts on its brand-new cars. But as the company pushes to meet aggressive delivery targets, reports have recently surfaced indicating that Tesla is wavering. In response to those reports, Tesla Motors CEO Elon Musk laid down the law. DON'T MISS...