Ford executives this earlier this week stepped up the anticipated timeline for the upcoming electric Ford F-150 pickup. It’s now due in 2021, according to several reports. And it coincides with a concerted effort from Ford to promote electric cars. That includes a series of ads, coming soon—spending level undisclosed—based on an... Ads from Ford tackle EV misconceptions, amid electric push
Ford executives this earlier this week stepped up the anticipated timeline for the upcoming electric Ford F-150 pickup. It’s now due in 2021, according to several reports. And it coincides with a concerted effort from Ford to promote electric cars. That includes a series of ads, coming soon—spending level undisclosed—based on an... 
Last week, after another compelling ad for electric cars found its way onto America's screens, we finally found enough decent, ads for electric EVs to ask readers their favorites. The ad was from Porsche, associating electric cars, including its upcoming Taycan, with lots of clean, powerful electricity by showing a trio of plug-in Porsches racing... 
Does driving an electric car feel like flying? Nissan has released a new ad campaign for its Leaf electric car suggesting that—and featuring professional wingsuit flyer Roberta Mancino. At one point, with the road turning electric blue below and behind the car, the car turns into a wingsuit, allowing Mancino, the driver, to glide down from a... 
Tesla revised its lineup—again—and introduced leasing for the Model 3. EPA Administrator Andrew Wheeler announced that the agency will delay and revise a proposed freeze on fuel economy standards. New ads for the Audi e-tron quattro take on EV doubts directly. And we round up the best deals on plug-in, electric, and hybrid cars this... 
One reason that electric-car adoption hasn't taken off faster is that, while automakers market the heck out of the benefits of SUVs and crossover vehicles, they launch EVs with nary a peep. Now Audi is on the cusp of launching its first all-electric model and is taking direct aim at many of the concerns that potential buyers have about electric... 
You asked, now you've received. In our Twitter poll last week, readers told us that they think automakers should quit focusing on electric cars' green credentials in ads and start advertising their performance. Apparently Audi was reading their thoughts. After spending as much as $5 million (or more?) on a somewhat ethereal Super Bowl ad that... 
Audi’s 2019 Super Bowl ad for Sunday’s Big Game focuses in on the brand’s electric and electrified future. Like many EV ads, it’s a head-scratcher. In a series of almost clichéd nods to Field of Dreams, Back to the Future, and other movies that would be familiar to the target buyer, a man is walking through an... 
If green cars can reduce emissions, why shouldn't their advertising do the same? That's the theory behind a series of billboards in relevant California markets that advertise the Toyota Mirai hydrogen fuel-cell sedan. But these billboards will do more than try to attract the eyes of potential customers stuck in traffic on the highways below their... 
As is the norm these days, the ads running during Super Bowl LI this past weekend drew almost as much attention as the game itself. Automakers are among the myriad companies that expend considerable creative and monetary resources on Super Bowl ads every year. And green cars make occasional appearances in these ads. DON'T MISS: Here are the car... 
Anyone who watches even a little television knows that automakers take advertising seriously—and do a lot of it. The seemingly-never-ending stream of commercials keeps their brands in the public eye, and helps them sell cars to the subset of views in the market. But if you think that electric cars are generally not represented in that stream... 
Sometimes, even good intentions can't cover up poor execution. The U.S. Department of Energy (DOE) recently launched a campaign to promote clean energy in general, and electric cars specifically. The program's name, you may ask? It's entitled, "How to be a clean energy baller." DON'T MISS: How can automakers sell more electric cars? Sierra Club...