A few weeks ago, we asked our Twitter followers how low electric-car prices would have to go for them to succeed in the market. The answers were revealing, because the sweet spot seemed to be around $25,000, the price chosen by half the respondents. Another quarter of the survey participants chose $30,000 (not so coincidentally, the effective... What is the maximum electric-car price for mass-market success? Poll results
A few weeks ago, we asked our Twitter followers how low electric-car prices would have to go for them to succeed in the market. The answers were revealing, because the sweet spot seemed to be around $25,000, the price chosen by half the respondents. Another quarter of the survey participants chose $30,000 (not so coincidentally, the effective...