With as many as ten new electric-car models arriving on U.S. roads in 2019, automakers are showing a new willingness to advertise them. Notwithstanding Audi's ad for its upcoming lineup of electric cars in Sunday night's Superbowl, few automakers until now have put the kind of marketing muscle behind their electric cars that they have behind SUVs... What EV advantages should ads emphasize for the masses in 2019? Take our Twitter poll
With as many as ten new electric-car models arriving on U.S. roads in 2019, automakers are showing a new willingness to advertise them. Notwithstanding Audi's ad for its upcoming lineup of electric cars in Sunday night's Superbowl, few automakers until now have put the kind of marketing muscle behind their electric cars that they have behind SUVs...