In 2013 Toyota Motor Europe sales reached 847,540 vehicles, an increase of 9,569 units from 2012, equalling a 0.2 percentage point share gain to 4.7%. This progress is mainly due to the excellent sales performance of hybrid models.
European Toyota and Lexus sales of hybrid vehicles reached an all-time high in 2013 totalling 156,863 units, up 43% year-on-year. Hybrid models now make up close to a fifth of total TME sales including several countries out of EU. In Western Europe, 28% of all Toyota and Lexus sold are hybrid models.
But today, Toyota is not only by far the clear leader for hybrid sales in Europe, it is also the first European hybrid manufacturer. Hybrid vehicle production for Toyota in Europe has doubled to reach a record 116,383 units produced at the company’s manufacturing facilities in France (Yaris Hybrid) and in the United Kingdom (Auris Hybrid and Auris Hybrid Touring Sports).
In 2013, the Yaris Hybrid ended the year with sales more than doubling year-on-year reaching 49,774 units, an increase of 25,041 units from 2012. But also the Auris Hybrid registered a record year: the Hatchback saw its hybrid sales increase by 66% to 39,438 units, while the newly launched Auris Hybrid Touring Sports achieved a 60% hybrid mix, equalling 15,175 units.
The success of Hybrid is driven by its excellent cost-of-ownership, thanks to lower fuel-bills and better CO2 ratings. But there is more than that: an increasing number of drivers is discovering the comfort and serenity that a petrol-hybrid powertrain delivers, allowing them to escape the stress of today’s traffic. That is why Toyota is firmly committed to continue its development of its hybrid offer, with 15 new products to be launched globally between the beginning of 2014 and the end of 2015.
