Automakers and ad agencies might finally be starting to find the right way to position electric cars in TV commercials. The Super Bowl never was the right venue for commercials that need to run people through rational selling points. These brief and most expensive ads of the year are for brand-building, new directions, and generating buzz, with... Super Bowl 2020 electric-car ad showdown: Which one gets you charged up?
Automakers and ad agencies might finally be starting to find the right way to position electric cars in TV commercials. The Super Bowl never was the right venue for commercials that need to run people through rational selling points. These brief and most expensive ads of the year are for brand-building, new directions, and generating buzz, with...