Rate of acceleration for global EV adoption has slowed, firm suggests focus beyond early adopters Study relates EV adoption to Strategist, Individualist, Carer, Conservative, and Frugal psychographic profiles Prior to "reset," 43% of non-EV drivers are already considering an EV next Automakers stand to substantially grow global EV sales over the... Study: 57% EV in 10 years requires “strategic reset” from automakers
Rate of acceleration for global EV adoption has slowed, firm suggests focus beyond early adopters Study relates EV adoption to Strategist, Individualist, Carer, Conservative, and Frugal psychographic profiles Prior to "reset," 43% of non-EV drivers are already considering an EV next Automakers stand to substantially grow global EV sales over the...