EVs are by nature far quieter, so more thought needs to go into the sounds they make when doing routine things. Rivian saw this as an opportunity to reinforce the outdoorsy branding of its R1T electric pickup truck and R1S electric SUV, choosing sounds inspired by nature. Even without an internal-combustion engine, cars make lots of sounds. From... Rivian looked to nature for the sounds in its R1T and R1S
EVs are by nature far quieter, so more thought needs to go into the sounds they make when doing routine things. Rivian saw this as an opportunity to reinforce the outdoorsy branding of its R1T electric pickup truck and R1S electric SUV, choosing sounds inspired by nature. Even without an internal-combustion engine, cars make lots of sounds. From...