EV upstart Rivian may use a subscription service to give customers more flexibility in their vehicle ownership experience and open up a direct-sales path to customers without running afoul of dealer franchise laws. Rivian planned to utilize a direct-sales approach from the very beginning, but as Tesla has demonstrated, that path is fraught with... Rivian considers subscription model for direct-sales end run?
EV upstart Rivian may use a subscription service to give customers more flexibility in their vehicle ownership experience and open up a direct-sales path to customers without running afoul of dealer franchise laws. Rivian planned to utilize a direct-sales approach from the very beginning, but as Tesla has demonstrated, that path is fraught with...