People buy electric cars for many different reasons, only one of which is the environment. Others include their quieter, smoother performance; the immediate torque; the desire to have the very newest and most advanced technology; and the lifetime cost savings. These diverse motivations apparently pose a huge challenge to the best marketing minds... New ‘EVs are better’ ads: how electric-car marketing should be done (exclusive)
People buy electric cars for many different reasons, only one of which is the environment. Others include their quieter, smoother performance; the immediate torque; the desire to have the very newest and most advanced technology; and the lifetime cost savings. These diverse motivations apparently pose a huge challenge to the best marketing minds...