One problem with electric cars is that they may be invisible. Despite proliferating charging stations, multiplying car models, and extended range for many new electric cars, fewer than half of California drivers are even aware they exist, says Mary Nichols, head of the California Air Resources Board. For electric-car advocates and automakers, it's... New electric-car ads to hit the other half of California drivers
One problem with electric cars is that they may be invisible. Despite proliferating charging stations, multiplying car models, and extended range for many new electric cars, fewer than half of California drivers are even aware they exist, says Mary Nichols, head of the California Air Resources Board. For electric-car advocates and automakers, it's...