Ford already has more than 160,000 reservations for its 2022 F-150 Lightning electric pickup, due for deliveries starting in 2022. Yet of the retail reservation-holders in that crowd, a recent survey suggested that nearly 80% have never owned a battery electric vehicle before. That’s a great thing for EV adoption, but it also means that Ford... Most F-150 Lightning intenders are EV newbies, so Ford is helping them get ready with AR
Ford already has more than 160,000 reservations for its 2022 F-150 Lightning electric pickup, due for deliveries starting in 2022. Yet of the retail reservation-holders in that crowd, a recent survey suggested that nearly 80% have never owned a battery electric vehicle before. That’s a great thing for EV adoption, but it also means that Ford...