Among the many reasons that carmakers get involved in racing is the value of motorsports as a promotional tool. It's considered a good way to burnish a brand's image, even if the cars being raced have little in common with the ones people can actually buy. This week, Porsche provided a very entertaining example of how this can be done. DON'T MISS... How to promote a Porsche hybrid? Bring its Le Mans sibling into rush-hour traffic
Among the many reasons that carmakers get involved in racing is the value of motorsports as a promotional tool. It's considered a good way to burnish a brand's image, even if the cars being raced have little in common with the ones people can actually buy. This week, Porsche provided a very entertaining example of how this can be done. DON'T MISS...