Toyota says the switch away from Prime is a matter of easier recognition Otherwise, RAV4 and Prius plug-in hybrids carry over with few changes Toyota’s sold the most Prime PHEVs in California emissions states Prime time has ended for Toyota plug-in hybrids, as the automaker makes a marketing move to recast them as interchangeable with... Here’s why Toyota is nixing Prime badge for PHEVs
Toyota says the switch away from Prime is a matter of easier recognition Otherwise, RAV4 and Prius plug-in hybrids carry over with few changes Toyota’s sold the most Prime PHEVs in California emissions states Prime time has ended for Toyota plug-in hybrids, as the automaker makes a marketing move to recast them as interchangeable with...