“OK Boomer,” jeered BMW last November, in a social-media ad for its first fully electric SUV, the iX—fueled by an already outdated meme that feels so last-century now. It’s no surprise BMW faced a lot of backlash over the jab, as the Boomer generation made BMW what it is today. The brand once owned the sport-sedan field... First drive review: 2021 BMW 330e plug-in hybrid hits the right numbers but shuns its sport-sedan heritage
“OK Boomer,” jeered BMW last November, in a social-media ad for its first fully electric SUV, the iX—fueled by an already outdated meme that feels so last-century now. It’s no surprise BMW faced a lot of backlash over the jab, as the Boomer generation made BMW what it is today. The brand once owned the sport-sedan field...