The level of unwavering commitment from many Tesla fans to the brand and its products may have met its match: Brand allegiance runs deep in the truck world. Those who have owned a truck before want their electric truck to come from one of the established truck brands. Meanwhile those who haven’t owned a truck before are quite attracted to... Cybertruck and F-150 electric-truck buyer priorities very different, survey suggests
The level of unwavering commitment from many Tesla fans to the brand and its products may have met its match: Brand allegiance runs deep in the truck world. Those who have owned a truck before want their electric truck to come from one of the established truck brands. Meanwhile those who haven’t owned a truck before are quite attracted to...