Rivian on Thursday delivered what was expected—the R2 electric SUV. And then it stole the R2’s stage with products that fans, investors, and EV shoppers didn’t know they needed: the Rivian R3 and R3X. A short time after the reveal, I noted that while plenty of fans were checking out the R2, there was a frenzy around the R3. And... Could Rivian R3 EV revive a stagnant small-car market?
Rivian on Thursday delivered what was expected—the R2 electric SUV. And then it stole the R2’s stage with products that fans, investors, and EV shoppers didn’t know they needed: the Rivian R3 and R3X. A short time after the reveal, I noted that while plenty of fans were checking out the R2, there was a frenzy around the R3. And...