BMW won't abandon its entry-level models in the transition to EVs, the automaker's CEO said in a recent interview with Reuters. "We are not leaving the lower market segment," BMW CEO Oliver Zipse said. "Even if you consider yourself a premium manufacturer, it is wrong to leave the lower market segment—that will be the core of your business... CEO: BMW intends to make affordable electric cars
BMW won't abandon its entry-level models in the transition to EVs, the automaker's CEO said in a recent interview with Reuters. "We are not leaving the lower market segment," BMW CEO Oliver Zipse said. "Even if you consider yourself a premium manufacturer, it is wrong to leave the lower market segment—that will be the core of your business...