With the fourth-generation Prius hybrid, Toyota focused not only on improving efficiency, but on making its halo car more appealing to a wider range of consumers. Part of that strategy involved adopting a highly-stylized exterior that differed radically from that of previous models. But could the new styling of the fourth-generation Prius actually... Toyota Prius design, popular in Japan, not a hit in U.S.
With the fourth-generation Prius hybrid, Toyota focused not only on improving efficiency, but on making its halo car more appealing to a wider range of consumers. Part of that strategy involved adopting a highly-stylized exterior that differed radically from that of previous models. But could the new styling of the fourth-generation Prius actually...