It and other foreign automakers are trying to exploit upheaval caused by new technology to gain market share from their dominant rivals.
Some buyers said the electric Lightning did not meet expectations, and Ford has slashed its production plans for the pickup because sales are lagging.
Automakers like Ford, Kia and Toyota are offering more hybrid options to appeal to buyers who aren’t ready for fully electric vehicles.
A small share of motorists burns about a third of America’s gasoline, a study found. Switching to electric vehicles would make a huge dent in climate-warming emissions.
Purchases of popular models like the Tesla Model 3 and the Ford Mustang Mach-E may no longer entitle buyers to tax savings because the cars do not meet tougher sourcing requirements.
Ford and other automaker have had to readjust their electric vehicle production plans because sales have been weaker than they had expected.
Two years behind schedule, the electric model has an unusual design that sets it apart from rival pickups, which could limit its sales.
Growth is brisk but slower than expected, causing automakers to question their multibillion-dollar investments in new factories and raising doubts about the effectiveness of federal incentives.
The company said it had reached the limit of what it could offer to the United Automobile Workers union, which has expanded its strike to Ford’s largest plant.
Carmakers are anxious to keep costs down as they ramp up electric vehicle manufacturing, while striking workers want to preserve jobs as the industry shifts to batteries.