The automaker reduced the price of the Mustang Mach-E by up to $5,900 after Tesla slashed prices of its cars by as much as 20 percent.
The price reductions in the United States will make more of the company’s electric vehicles eligible for a federal tax credit.
The company’s production was limited by a global chip shortage but it made big gains in the fastest-growing segment of the auto market.
Automakers have been hampered by the supply of semiconductors and higher interest rates.
While sales are still skewed toward affluent buyers, more people are choosing electric vehicles to save money.
The automaker is struggling with supply chain problems and wrote off its investment in a self-driving technology business.
General Motors sold more cars in the third quarter after struggling with a shortage of computer chips earlier in the year.
The automaker sold more cars in the third quarter after struggling with a shortage of computer chips earlier in the year.
Shares of the company slumped as investors worried about increasing competition.
Draining of emergency oil reserves draws criticism that the White House is trying to lower gas prices with midterm election politics in mind.