Category: MiEV

Electric cars will be so affordable and have such a long range between re-charges that petrol cars will not be able to compete in the next generation of cars, Mitsubishi Motors Corporation president Osamu Masuko predicts.

He said car and battery manufacturers were working on a seven-fold increase in battery capacity, increasing potential car driving ranges to more than 1000km, and major reductions to battery cost, one 20th of 2009 prices, that would drive the growth in electric cars.

“Once these things are achieved, the petrol engine can't compete,” he said, adding: “In 10 years time, we might see a dramatic change.”

He likened the rise of EVs to that of mobile phones, which had had a major impact on old style land-line telephones.

“The world is changing, and it is definitely advancing, this battery technology,” he said.

Mr Matsuko said the lithium-ion batteries for an electric car in 2009 cost as much as a Toyota Yaris, but had more than halved since.

He said the Japanese government had a target to reduce the cost of batteries for cars to one 20th of the price of the 2009 variety, and with seven fold capacity.

A 2009 electric car could travel 150km, he said, meaning the EV of the future should do more than 1000km.

Mr Masuko said Mitsubishi would not be able to meet future fuel consumption and emissions regulations in the United States, Europe and China if it did not introduce electric and PHEV cars into its mix.

He said car companies who failed to meet the regulations would have to pay penalties.

“Paying penalities is not realistic,” he said.

Mr Masuko said the fact that China – along with Bolivia and Chile – controlled one of the few sources of raw lithium for the making of current batteries was a concern, meaning the product was often used as a political bargaining tool.

However, Kazakstan supplies were now coming on stream, reducing the risk of supply instability, he said.

In the longer term, new battery substances possibly would further reduce the reliance on Chinese lithium, he said.

Mitsubishi Motors North America have announced the 2014 Mitsubishi i-MiEV electric-powered production vehicle not only receives an expanded standard equipment package but also sees a considerable price reduction of $6,130 over the previous 2012 model year vehicle.

The 2014 model year Mitsubishi i-MiEV ES model including CHAdeMO DC quick charge port, battery warming system and heated side view mirrors now starts at only $22,995 – an astonishing $6,130 price reduction from the previous generation. After factoring in the Federal tax credit of $7,500, the net MSRP of the 2014 Mitsubishi i-MiEV drops down to only $15,495.

With a net MSRP of only $15,495 after factoring in the available EV federal tax credit of $7,500 and, for example, with the California state EV financial incentive of up to $2,500 (other generous financial incentives are available through numerous states and municipalities), residents in California can obtain the technologically-advanced 2014 Mitsubishi i-MiEV for as low as $12,995.

To date, more than 30,000 Mitsubishi i-MiEV and i-MiEV-based production vehicles have been sold around the globe. In such diverse markets as the U.S., Europe and Asia, the i-MiEV has proven to be a safe, convenient and utterly reliable eco-friendly form of personal transportation in any market in which it is sold.

Mitsubishi Motors Corp has slashed the price of its first generation electric kei-car the i-MiEV in Japan by up to $9,100.

Japan's sixth-biggest carmaker, which started selling the i-MiEV 4 years ago in 2009, said on Thursday it was dropping the price of its top of the range i-MiEV by around 25 percent, or 900,000 yen ($9,100), to 2.9 million yen

With government subsidies, the model can be bought in Japan for around 2 million yen, it said (AUD$ 21,500).

"The main purpose of cutting the price is to strengthen our ability to sell these cars," a Mitsubishi Motors spokesman said.

Mitsubishi Motors also cut the price of the entry level i-MiEV by 190,000 yen to 2.5 million, which with subsidies can be bought for about 1.7 million yen (AUD$ 18,250).

In just over four years since the vehicle first went on sale, Mitsubishi has manufactured some 30,000 i-MiEVs. The car was rebadged and sold by PSA Peugeot Citroen as the iOn and the C-Zero.

Mitsubishi is still betting on the electric powertrain technology and is aiming for electric vehicles and plug-in hybrids to account for 20 percent of the vehicles it produces by 2020.

Mitsubishi and Nissan Motor Co recently announced plans to expand a joint venture to develop a new small car including an electric version.

Nissan, maker of the Leaf electric car, also said on Thursday it would start selling its second all-electric vehicle, a commercial van called the e-NV200, in Japan in the financial year through March 2015.