Ford Reveals Automated Fusion Hybrid Research Vehicle

Taking the next step in its Blueprint for Mobility, Ford today – in conjunction with the University of Michigan and State Farm® – revealed a Ford Fusion Hybrid automated research vehicle that will be used to make progress on future automated driving and other advanced technologies.

The result of an ongoing project that builds on more than a decade of Ford's automated driving research, the Fusion Hybrid automated vehicle will test current and future sensing systems and driver-assist technologies. Ford's goal is to advance development of new technologies with its supplier partners so these features can be applied to the company's next generation of vehicles.

"The Ford Fusion Hybrid automated vehicle represents a vital step toward our vision for the future of mobility," said Ford Executive Chairman Bill Ford. "We see a future of connected cars that communicate with each other and the world around them to make driving safer, ease traffic congestion and sustain the environment. By doing this, Ford is set to have an even greater impact in our next 100 years than we did in our first 100."

Today's Ford vehicles already have technology that enables them to park themselves, understand a driver's voice commands, detect dangerous driving situations and assist with emergency braking. With these technologies and others that one day could allow a person to be driven to a destination, the driver always will need to be in control of the wheel if necessary.

"In the future, automated driving may well help us improve driver safety and manage issues such as traffic congestion and global gridlock, yet there are still many questions that need to be answered and explored to make it a long-term reality," said Raj Nair, group vice president, Ford global product development. "With the automated Ford Fusion Hybrid research project, our goal is to test the limits of full automation and determine the appropriate levels for near- and mid-term deployment."

The automated Fusion Hybrid will serve as the research platform to develop potential solutions for these longer-term societal, legislative and technological issues raised by a future of fully automated vehicles.

The Fusion Hybrid research vehicle builds on driver-in-control studies conducted in Ford's VIRTTEX driving simulator. Using VIRTTEX, Ford researchers study how to merge the capabilities of human and automated drivers to create a seamless, integrated experience.

Ford's Blueprint for Mobility
Last year at the Mobile World Congress in Barcelona, Bill Ford outlined Ford Motor Company's Blueprint for Mobility – a plan that describes what the automaker believes transportation will look like in 2025 and beyond, and the technologies, business models and partnerships needed to get there.

Today, Ford is working on improving technology already used in vehicles on the road. This includes functions that alert drivers to traffic jams and accidents, and technologies for parking and for driving in slow-moving traffic.

In the mid-term, vehicle-to-vehicle communications will begin to enter into the mainstream. This will include some autopilot capabilities, such as vehicle "platooning," where vehicles traveling in the same direction sync up their movements to create denser driving patterns.

In the longer-term, vehicles will have fully autonomous navigation and parking. They will communicate with each other and the world around them, and become one element of a fully integrated transportation ecosystem. Personal vehicle ownership also will change as new business models develop. The benefits include improved safety, reduced traffic congestion and the ability to achieve major environmental improvements.

Tomorrow's technology, today
The Ford Fusion Hybrid was chosen as the test platform for the new research effort because it is among the leaders in offering the most advanced driver-assist technologies in its class.

These technologies include Blind Spot Information System, active park assist, lane-departure warning, and adaptive cruise control and collision warning with brake support. These vehicle sensing systems, offered on many Ford vehicles today, are the building blocks for the future of fully automated driving.

In North America, these technologies can be found on Ford Focus, C-MAX hybrids, Fusion, Taurus, Escape, Explorer and Flex. In Europe, these technologies are available on Ford C-MAX, Mondeo, S-MAX and Galaxy.

"Products such as Ford Fusion Hybrid give us a head start in the development of automated features," said Paul Mascarenas, chief technical officer and vice president, Ford research and innovation. "Our Blueprint for Mobility aligns the desired outcomes of our work in automated functionality with the democratization of driver-assist technology found on today's lineup of Ford products."

Ford's Fusion Hybrid research vehicle is unique in that it first uses the same technology found in Ford vehicles in dealer showrooms today, then adds four scanning infrared light sensors – named LiDAR (for Light Detection And Ranging) – that scan the road at 2.5 million times per second. LiDAR uses light in the same way a bat or dolphin uses sound waves, and can bounce infrared light off everything within 200 feet to generate a real-time 3D map of the surrounding environment.

The sensors can track anything dense enough to redirect light – whether stationary objects, or moving objects such as vehicles, pedestrians and bicyclists. The sensors are so sensitive they can sense the difference between a paper bag and a small animal at nearly a football field away.

Working together
Developing the necessary infrastructure to support a sustainable transportation ecosystem will require the collaboration of many partners across multiple industries. State Farm and the University of Michigan's robotics and automation research team are critical to creating the visionary research project.

Ford's work with others on the future of mobility is longstanding. Ford was an active participant in the Defense Advanced Research Projects Agency (DARPA)-controlled autonomous vehicle challenges in 2004, 2005 and 2007, the year Ford extended its efforts to include the University of Michigan.

While Ford is responsible for developing unique components allowing for the vehicle to function at high levels of automation, the University of Michigan – under the direction of faculty members Ryan Eustice and Edwin Olson – is leading in development of sensor-based technologies. The sensors aid in the logic and virtual decision making necessary to help the vehicle understand its physical surroundings on the road.

The university's researchers are processing the trillions of bytes of data collected by the vehicle's sensors, from which they can build a 3D model of the environment around the vehicle. The goal is to help the vehicle – and the driver – make appropriate and safe driving decisions.

"This research builds on the University of Michigan's long history of pioneering automotive research with Ford," said Alec Gallimore, associate dean of research and graduate education at the school's College of Engineering. "The unique collaboration will enable Ford to benefit from the university's deep knowledge of robotics and automation, and it will allow University of Michigan faculty and students to work side-by-side with some of the best auto engineers in the world."

Meanwhile, State Farm has been working with Ford to assess the impact of driver-assist technologies to determine if the technologies can lower the rate of rear collisions.

Last year there were nearly 34,000 fatalities due to traffic accidents in the United States. By developing more intelligent vehicles, Ford helps create smarter drivers.

"By teaming up with Ford and the University of Michigan in this research, we are continuing our decades-long commitment to making vehicles, roadways and drivers safer," said State Farm Chairman and CEO Edward Rust. "The changes new technologies bring to our lives are exciting, and we are always looking at how technology can better meet the ever-changing needs of our customers."

Setting the stage for mobility in Michigan
Today's Ford Fusion Hybrid research vehicle announcement follows an aggressive plan released this week by Business Leaders for Michigan to position the state as the global center for mobility and grow up to 100,000 new jobs in its auto sector by becoming a hub for excellence in advanced powertrain, lightweight and smart/connected transportation technologies.

With Bill Ford as champion of Business Leaders for Michigan's mobility initiative, the plan has been developed with a coalition of top industry experts, the Center for Automotive Research and McKinsey & Company. The plan identifies growth strategies for the auto sector as it transitions to an increasingly advanced technology-based sector.

Porsche LMP1 Hybrid to use 4-Cyl Petrol Engine with dual regen systems

Porsche has concluded its 2013 test programme with the new LMP1 race car. The Porsche LMP1 completed its final test laps of the year on the Autódromo Internacional do Algarve near Portimão, Portugal. Testing will resume in early 2014. Porsche AG will field two LMP1 race cars in the sports car World Endurance Championship (WEC) which starts in April 2014, with the Le Mans 24 Hours as the highlight of the season.

The WEC regulations stipulate that manufacturers run hybrid vehicles in the highest class for Le Mans Prototypes (LMP1). In developing the all-new LMP1 race car featuring a very efficient, high-performance hybrid drive, Porsche's engineers are faced with major challenges that can only be solved using innovative solutions. Therefore, the race car features a hybrid system that consists of a four-cylinder petrol engine with direct injection and two energy recuperation systems. The recovered energy is stored in a battery until retrieved by the driver. A powerful electric motor then provides additional drive to the front axle. However, the WEC rules limit the amount of fuel as well as the electrical energy, or so-called boost, available to the driver per lap. The development of such a highly-efficient drive will have positive influences on production development at Porsche.

On the Autódromo Internacional do Algarve, Mark Webber (37) got his first chance to climb aboard the Porsche LMP1 racer. The Red Bull Racing Formula 1 team gave the Australian the green light to conduct these initial tests, despite Webber still being under contract. From 1 January 2014, Mark Webber officially joins the Porsche factory team as a works driver and reinforces the already-signed driver line-up of Timo Bernhard (32), Romain Dumas (35) and Neel Jani (30). Mark Webber commented in Portimão: "My first day in this fascinating project was an intense experience for me. I would like to thank Red Bull Racing for giving me the chance to join the project so early. This is a major and important step for us all. It allows me to integrate with the team quicker and to contribute to further developing the LMP1 race car. We have a long way to go and it involves a lot of hard work. I have no misconceptions about this." Head of Porsche LMP1 Fritz Enzinger also appreciated the goodwill shown by the Austrian F1 team: "I'm delighted to have Mark in the team so early. Red Bull Racing has helped us considerably in allowing this!"

On the schedule of the final test for 2013 in Portugal were primarily suspension and tyre tests with partner Michelin. Previously, the Porsche LMP1 squad had pressed ahead with the development of the new race car on the Magny-Cours (France), Monza (Italy) and Paul Ricard (France) circuits, as well as on the Eurospeedway Lausitz (Germany). Enzinger stated: "Between the roll-out of the completely new car in June and now we have made significant progress. Every single kilometre was important, providing us with new data that brought the development forward. The whole team has worked extremely hard and I would like to express my sincere thanks for this. Our efforts will continue unabated in 2014. Until the start of the season at Silverstone mid-April there is still a lot to do."

Wolfgang Hatz, Member of the Executive Board for Research and Development at Porsche AG, added, "We always knew it wasn't going to be easy to return to top endurance racing after 16 years. Hence, our efforts in developing a competitive Porsche LMP1 race car are immense. Up to this point, our engineers in Weissach, the drivers, and the entire team have performed impressively. We are finding new approaches in the development, implementation and application of leading edge efficiency technologies. This also leads to further improvements of the entire hybrid technology in our production cars. Ultimately, our customers will benefit the most."

To follow the preparations of the LMP1 team in the lead up to tackling the WEC and the 24 Hours of Le Mans, visit: www.porsche.com/mission2014. Many exciting images, films, background information and a multimedia journey through Porsche's racing history await visitors on the homepage.

The new technology behind the 2014 Audi R18 e-tron quattro

The 2014-generation Audi R18 e-tron quattro is the most complex race car ever built by Audi. At first glance, the new hybrid sports car appears like a continuous further development of the World Championship winning car and Le Mans winner of the past two years. However, due to the new LMP1 regulations that will come into effect in 2014, Audi Sport factually redeveloped every single component.

“The next Audi R18 e-tron quattro represents a completely new generation of Le Mans prototypes,” explains Head of Audi Motorsport Dr. Wolfgang Ullrich. “The principles of the LMP1 regulations have fundamentally changed. The idea behind this is to achieve similarly fast lap times as in the past with considerably less energy. Making more out of less: a forward-thinking approach.”

Chris Reinke, Head of LMP at Audi Sport, talks about a ‘revolution in thinking.’ “A fundamental approach to motorsport is being abandoned. Instead of power output, energy consumption will be subject to limitations – this is in line with the spirit of our times and opens up great technical freedoms to the engineers. In 2014, we’ll be seeing a wide variety of concepts on the grid at Le Mans.”

The basic elements of the Audi R18 e-tron quattro’s new configuration were defined back in 2012 and the design of all the single components started at the end of 2012. The new LMP1 sports car was rolled out in the early fall of 2013, followed by track tests of the most recent R18.

In the new Technical Regulations, a large number of principal definitions, which concern the powertrain, body dimensions, safety and aerodynamics, were re-determined. With the new R18, Audi Sport has opted for a similar concept as in the past – albeit with innovative detailed solutions and an additional hybrid system. The key details:

  • A further developed V6 TDI mid-engine powers the rear wheels
  • e-tron quattro hybrid system at the front axle (ERS-K – Energy Recovery System Kinetic, a system to store kinetic energy)
  • Optimized flywheel energy storage system
  • Hybrid system with an electric turbocharger in the internal combustion engine (ERS-H – Energy Recovery System Heat, a system that stores energy converted from heat)

    New approaches to powertrain technology and energy management

    Never before has a race car been powered by technology as complex as the one used in Audi’s new LMP1 sports car. The TDI engine, which sets the benchmark in terms of efficiency, remains a time-tested and important element of the overall concept. The further developed V6 TDI unit of the Audi R18 e-tron quattro makes a crucial contribution to the car’s compliance with the energy specifications of the regulations. The new R18 has to do with up to 30 percent less fuel than its immediate predecessor.

    In addition to the internal combustion engine, the powertrain concept, for the first time, features the integration of two hybrid systems. As in the past, a Motor-Generator-Unit (MGU), during braking events, recovers kinetic energy at the front axle, which flows into a flywheel energy storage system. For the first time, the turbocharger of the internal combustion engine is linked to an electrical machine, which makes it possible to convert the thermal energy of the exhaust gas flow into electric energy – for instance when the boost pressure limit has been reached. This energy also flows into the flywheel energy storage system. When the car accelerates, the stored energy can either flow back to the MGU at the front axle or to the innovative electric turbocharger, depending on the operating strategy.

    The overall design of these systems and their direct impact on engine and powertrain management require highly complex coordination and tuning work. Audi Sport initially performed theoretical analyses and simulations, followed by rig testing and, since October, by track tests. The options available to the drivers and engineers as a result of the new technology are now more extensive than ever before.

    Significantly changed conditions for the aerodynamicists

    New freedoms, accompanied by greater restrictions – this is how the new framework conditions for aerodynamics can be put in a nutshell. A few examples: The 10 centimeter slimmer body of the new LMP1 sports car means that the front of the R18 becomes mathematically smaller – which is an advantage. The bodywork accommodates slimmer wheels, which, in turn, reduces aerodynamic drag. This is contrasted by other innovations that do not provide any advantages in aerodynamics. At 1,050 millimeters, the race car has to be 20 millimeters higher than before, and larger cockpit dimensions are prescribed as well. This leads to less favorable aerodynamics. The lower overall width of the car results in a slimmer underfloor. In addition, it features a completely different shape in the area of the cutouts for the front wheels. Consequently, the area that can produce downforce becomes smaller. With respect to designing the front end, the engineers enjoy new freedoms. Instead of a diffusor, a genuine front wing with a flap may be used for the first time. This promises aerodynamic advantages and lower costs, as this part of the bodywork will lend itself to easier modification to suit the various race tracks. In the past, it was necessary to produce different bodywork assemblies.

    On the other hand, greater limits have been imposed on the aerodynamic design freedoms at the rear end. Use of the exhaust gas in the area of the rear diffusor, as in the case of the 2013-generation Audi R18 e-tron quattro, is now prohibited.

    Further improvement of safety

    Even in the past, LMP1 sports cars with their closed CFRP cockpit structure were regarded as one of the safest race car categories of all. Two severe accidents of the R18 at Le Mans in 2011 saw the Audi drivers get off lightly. But this is no reason to stop. The rule-makers have continued to improve the safety of the latest race car generation by imposing numerous discrete requirements.

    The new monocoque has to resist higher loads. At the same time, it is reinforced by additional layers of fabric, which are hard to penetrate in the case of a concentrated impact. This reduces the risk of intrusion by pointed objects in accidents.

    For the first time, wheel tethers are prescribed. They connect the outer assemblies of the front wheel suspensions with the monocoque and the ones of the rear suspensions with the chassis structure. Each of the two tethers required per wheel can withstand forces of 90 KN – which equates to a weight force of nine metric tons. Another new feature is a CFRP structure behind the transmission – the so-called ‘crasher’ – which absorbs energy in a collision.

    This is another example of the considerable challenges faced by the Audi engineers, as all these innovations increase weight, in addition to the second hybrid system. Audi’s previous Le Mans prototype weighed 915 kilograms. But in the future the car’s weight may be reduced to 870 kilograms – which means that Audi’s ultra-lightweight design technology reaches a new dimension.

    A large number of further innovations – for instance in the areas of vision and interior ergonomics – characterize the new Audi R18 e-tron quattro that will be making its racing debut in the 6-hour race at Silverstone (Great Britain) on April 20, 2014. The highlight of the FIA World Endurance Championship (WEC) will be the Le Mans 24 Hours on June 14/15, 2014. The aim is clear: Audi is setting its sights on continuing to maintain the leading role it has enjoyed in sports prototype racing since 2000 and on again demonstrating ‘Vorsprung durch Technik’ at Le Mans.

  • Next Gen Lancer Evolution Hybrid to get different name

    This makes sense. Because the next generation Mitsubishi Lancer Evolution performance car is so different from the Evolution models that came before it, the Japanese automaker could assign it a completely different name, according to Motor Trend.

    While the next-gen car will still reportedly be turbocharged and all-wheel-drive, the engine will be downsized to a tuned version of the brand's 1.1-liter three-cylinder engine and will use electric motors on both front and rear axles similar to the Outlander PHEV's setup.

    Sources are hinting that those motors combined with Mitsubishi's next-gen S-AWC would give the Evo replacement handling capabilities beyond any past model.

    VW XL1 hits the streets of New York with $145,000 price tag

    New Yorkers got a glimpse of the future this week, as the Volkswagen XL1 arrived in the City as part of a month-long American tour that took in Los Angeles, Washington D.C., and the Big Apple.

    The XL1, which looks like it could have driven off the set of a sci-fi movie, is the most fuel-efficient production car in the world, with a European combined fuel consumption rating of 261 mpg and CO2 emissions of 21 g/km. Thanks to its plug-in hybrid system, this two-seater can also cover up to 31 miles as a zero-emissions electric vehicle.

    To achieve this incredible fuel economy, Volkswagen engineers married an incredibly efficient, diesel-electric plug-in hybrid (PHEV) powertrain with a lightweight carbonfiber structure and the best aerodynamics of any production car in the world. The XL1 weighs just 1753 pounds, has a coefficient of drag of just 0.189, and uses a 48-horsepower two-cylinder turbocharged and direct-injection TDI® Clean Diesel engine that is mated to a 27-horsepower electric motor, a seven-speed DSG® dual-clutch automatic transmission, and a 5.5 kWh lithium-ion battery. Thanks to this formula, this super-efficient Volkswagen can cruise at a constant 62 mph while using just 8.3 horsepower. In all-electric mode, the XL1 requires less than 0.1 kWh to cover more than 0.6 miles (one kilometer).

    The 261 mpg fuel consumption figure is a record for a production car, showing that Volkswagen is in the automotive industry’s technical vanguard. The XL1 also has a top speed of 99 mph and can accelerate from 0 to 62 mph in 12.7 seconds.

    Conceptually, the XL1 represents the third evolutionary stage of Volkswagen’s 1-liter car strategy. At the start of this current millennium, Prof. Dr. Ferdinand Piëch—currently Chairman of the Supervisory Board of Volkswagen AG—formulated the visionary goal of producing a practical car that had a combined fuel consumption of one liter per 100 km (235 mpg). In the two-seat XL1, this vision has become reality.

    Despite the tremendous efficiency of the XL1, the engineers and designers successfully came up with a body design that delivers more everyday utility than the two previous prototypes. In the L1, the 1-liter car that was shown in 2002 and 2009, the driver and passenger sat behind each other for optimal aerodynamics; in the XL1, the two occupants sit slightly offset, side by side, almost like a conventional vehicle.

    The XL1 is 153.1 inches long, 65.6 inches wide, and just 45.4 inches tall. By comparison, a Volkswagen Polo is slightly longer (156.3 in) and wider (66.2 in), but is significantly taller (57.6 in). Even a purebred sports car like today’s Porsche Boxster is 5.1 inches taller. Just 250 XL1s will be produced at the Volkswagen factory in Osnabrück, Germany, priced at approximately $145,000.

    XL1 SPECIFICATIONS
    Body                                                    Carbonfiber reinforced polymer monocoque and panels
    Length x width x height                        153.1 in x 65.6 in x 45.4 in
    Wheelbase                                           87.6 in
    Drive system                                       Plug-in diesel hybrid, rear-wheel drive
    Engine                                                  TDI Clean Diesel, two cylinder
    Capacity                                               830 cc
    Output                                                  48 hp, 89 lb-ft
    Electric motor                                       27 hp, 103 lb-ft
    System output                                      68 hp, 103 lb-ft
    Transmission                                        Seven-speed DSG automatic
    Battery type                                          5.5 kWh lithium-ion
    Weight                                                 1753 lb

    Performance/fuel economy
    Max speed                                           99 mph (electronically limited)
    European fuel consumption                 261 mpg
    C02 emissions                                     21 g/km
    EV range                                              31 miles
    EV/TDI range                                       More than 310 miles (10 liter fuel tank)

    Audi start testing new 2014 LMP1 R18 e-tron quattro

    Only a week after the World Championship winning Audi R18 e-tron quattro race car’s last run in a race, its successor is ready to hit the track. Tests of the new LMP1 sports car, which has been kept under wraps up to now, commence today on the U.S. race track at Sebring (Florida).

    Audi Sport in Ingolstadt and Neckarsulm has developed a fundamentally new Le Mans prototype that corresponds to the Technical Regulations for 2014 and is designed for maximum efficiency. The development started in 2012. The roll-out took place in the early fall of 2013. Starting today, the next-generation Audi R18 e-tron quattro is being tested on the race track where all new Le Mans prototypes of the Audi brand have had to prove their worth: at Sebring.

    “We’ve reached a crucial stage in this project,” explains Head of Audi Motorsport Dr. Wolfgang Ullrich. “After building the first prototype, testing on various race tracks is now taking center-stage. The tests are mainly focused on achieving high mileage, coordinating the highly complex hybrid drive systems and working out an efficiency-optimized total package that has never before been as complex as this one.”

    Audi has won the manufacturers’ and drivers’ classifications in the FIA World Endurance Championship (WEC) for the second time in succession and the Le Mans 24 Hours for the twelfth time this year. Before the end of December, Audi will present the next generation of its hybrid sports car and announce further details.

    Auto sector adds spark to Japan’s electronic components industry

    Japanese electronic component makers are looking beyond a fickle smartphone market that once lured them with rocketing growth, tying their fortunes more closely to the most resilient of Japan's big industries: automobiles.

    Component makers such as Murata Manufacturing Co Ltd and TDK Corp are capitalising on rising demand for electronics like those that make cars safer with automatic braking or less polluting with engine controllers.

    In contrast, Murata and others are having an up-and-down ride shipping components for Apple Inc's iPhones, while declining smartphone orders were a factor in January when TDK slashed its full-year operating profit forecast.

    The auto industry offers a stable alternative, especially because of the enduring prominence of compatriot automakers such as global leader Toyota Motor Co. The value of electronic components per car will grow 26 percent over the decade to 2022, according to Fuji Chimera Research Institute.

    But the payoff may not be as quick and will favour those with a longer history in the business.

    "TDK and Murata were early to start working in automobiles and are strong there," said Manabu Akizuki, executive director at Nomura Securities. "Moving into automobiles is not so difficult but it takes 10 years to bear fruit."

    Murata is the world's largest maker of ceramic capacitors used to control power supplies in electronic gadgets. It gets 40 percent of its sales from smartphones, including the iPhone for which it has been a major supplier since 2010.

    Orders were hit earlier this year when Apple curbed output of the iPhone 5. It now aims to rely less on smartphones and boost autos' share of sales to 20 percent from 15 percent.

    "Once we have products in place to expand our sales of power-supply parts, we expect to be able to generate growth that can match (that of our components for) smartphones," President Tsuneo Murata said in an interview last month.

    Global smartphone demand is growing 30-40 percent a year, but this is likely to slow to 10-20 percent after about two years, he said.

    Others in the industry also bemoan smartphone volatility.

    "In December, (orders for the iPhone) were cut in half," said one senior executive who declined to be named. "Then they fell by half again. At that time, I thought: 'We'd be better off not doing this. The inventories just pile up.' It took four or five months to work them off. A smaller company would've gone under."

    Murata has acquired several companies to bolster its position in autos, including Finnish microelectro-mechanical sensor maker VTI Technologies, bought in 2012 for 20 billion yen ($200 million). The sensors, which detect a car's movements, are used in stability control systems to prevent skidding that can cause accidents.

    HYBRID AND ELECTRIC CARS

    Hybrid and electric vehicles such as Tesla Motors Inc's all-electric Model S have multiplied the opportunities for electronics manufacturers, especially battery makers Panasonic Corp and Hitachi Ltd.

    Batteries, motors, car navigation systems and other electronics account for 50 percent of the value of an electric-powered vehicle compared with 20 percent for a gasoline-powered car, according to estimates from the Ministry of Economy, Trade and Industry.

    "The value of electronic materials and parts per vehicle will increase by factors of 10 with electric-powered vehicles," said Moritaka Kamiya, head of TDK's auto sales division.

    TDK, which began supplying magnets for windshield wiper motors in the 1960s, bought German electronic parts maker Epcos for 200 billion yen in 2009. That saddled it with a declining business supplying parts for Nokia Oyj mobile phones, but also gave it sensors for car air conditioners and expertise in component modules, which offer higher margins than parts sold separately.

    Other electronic components makers targeting the auto sector include Rohm Co Ltd. It increased its share of revenue from autos by 2 percentage points to 25.6 percent in the fiscal first half, and in September announced a tie-up with Freescale Semiconductor Ltd's Japan unit to boost its overseas business.

    Nidec Corp, like TDK, has seen its hard disk drive component business shrink because of declining PC demand. In consequence, it has shifted focus to automotive uses such as windshield wipers and power steering.

    The investment necessary to enter the market is substantial, says Nomura's Akizuki, but the stakes promise to be considerable.

    The total market for automotive electronics will almost double to 26 trillion yen in 2022 from 14 trillion yen in 2012, according to Fuji Chimera Research Institute.

    "There isn't the sharp growth and contraction that smartphones have, but it will steadily increase," said Shoji Sato, executive director at Morgan Stanley MUFG Securities.