Ferrari’s new E.V. is being panned by critics, but it ought to be celebrated.
The Italian sports car manufacturer received significant backlash after it unveiled its first electric vehicle, the Luce, earlier this week.
Memes mocked the new model, analysts questioned its appeal and investors sold the automaker’s stock. A former Ferrari chairman warned of “the destruction of a legend.”
The Italian sports car maker unveiled Luce, its first all-electric model, on Monday amid wider worries about the luxury E.V. market.
Growth in electric vehicle sales has been slowing, but the Italian luxury carmaker is stepping up investment and setting ambitious targets.
Ferrari and Lamborghini are trying to design battery-powered cars that inspire the same devotion as their costly internal combustion models.
There’s money in the air at Monterey Car Week, so where better to sell a rare new Bugatti or Ferrari?
The Purosangue, whose details remain closely held, will be out next year. But the carmaker’s evolving lineup, too, points to a (slightly) more inclusive approach.