Ford Versus Elon Musk’s Tesla: Guess Which One Is Cooler
Why 120-year-old Ford is cooler than Tesla.
Tesla Is Forcing the Auto Industry to Rethink How It Sells Cars
Tesla shifted to selling cars entirely online in 2019. Now, some established automakers, like Ford, are talking about taking a similar approach.
Ford Has Made 2,000 Electric F-150 Lightning Trucks, It Says
Deliveries of the F-150 Lightning, Ford’s most important new vehicle in many years, will begin in the coming week, it said.
Jim Farley Tries to Reinvent Ford and Catch Up to Elon Musk and Tesla
Ford’s chief executive is about to introduce an electric F-150 pickup truck that could determine whether the automaker can survive and thrive in an industry dominated by Tesla.
Ford Splits Into Electric and Gas Divisions to Speed Up Transition
E.V. operations will focus on technology and growth while the traditional business continues to chase profits. “You can’t have people work on both at the same time,” the chief executive said.
Ford Splits Into Electric and Gas Divisions to Speed Up Transition
E.V. operations will focus on technology and growth while the traditional business continues to chase profits. “You can’t have people work on both at the same time,” the chief executive said.
Ford Motor Shows Signs of Revival Under Jim Farley
Analysts credit the new chief executive, Jim Farley, with energizing the automaker, which still faces challenges.
Ford Motor Shows Signs of Revival Under Jim Farley
Analysts credit the new chief executive, Jim Farley, with energizing the automaker, which still faces challenges.
Ford to Boost Spending on E.V.s to $30 Billion
Ford has gone from being a relative latecomer to battery-powered vehicles to making them a central focus. Last week it introduced the F-150 Lightning, an electric truck.