Ford’s chief executive is about to introduce an electric F-150 pickup truck that could determine whether the automaker can survive and thrive in an industry dominated by Tesla.
E.V. operations will focus on technology and growth while the traditional business continues to chase profits. “You can’t have people work on both at the same time,” the chief executive said.
E.V. operations will focus on technology and growth while the traditional business continues to chase profits. “You can’t have people work on both at the same time,” the chief executive said.
Analysts credit the new chief executive, Jim Farley, with energizing the automaker, which still faces challenges.
Analysts credit the new chief executive, Jim Farley, with energizing the automaker, which still faces challenges.
Ford has gone from being a relative latecomer to battery-powered vehicles to making them a central focus. Last week it introduced the F-150 Lightning, an electric truck.
