Automakers and dealers are starting to offer discounts, low-interest loans and other incentives to lure buyers as the supply of cars grows.
The rental car company blamed the sharp drop in the value of electric vehicles and higher repair costs for its decision to sell 20,000 cars.
The nation’s largest automaker sold more cars in 2023 than a year ago as supply chain chaos ended, but sales are now under pressure from rising interest rates.
Elon Musk’s electric car company is facing intensifying competition from newer Chinese automakers and established Western car companies.
Sales of electric vehicles have slowed recently partly because prices of some models like the F-150 Lightning had risen a lot.
Incentives and price cuts made Tesla electric cars cheaper than comparable gasoline models. But the company faces growing competition in China, a key market.
The electric carmaker has reduced prices by thousands of dollars this year to bolster demand and fend off competition.
The intense competition among the country’s huge number of start-up carmakers has unsettled what had been a pillar of the economy in the last few years.
The automaker reduced the price of the Mustang Mach-E by up to $5,900 after Tesla slashed prices of its cars by as much as 20 percent.