Category: Battery Electric Car

Nissan has lifted U.S. production of its all-electric Leaf by about 50 percent to 3,000 units a month to meet growing demand for the car.

The Leaf logged record sales of 2,500 units in December and was now the best-selling car in some dealerships in Atlanta, where the government is helping promote the technology, outpacing the Altima sedan.

The pickup in sales was driven in large part by Nissan's decision to cut its price by more than $6,000 to $29,650 at the beginning of last year after a shift in production of the model to the United States allowed it to lower manufacturing costs.

While volumes are still at relatively low levels for a production car, sales more than doubled last year to above 22,000 in the U.S. market, momentum is building.

One factor is the increase in charging stations in Atlanta and cities such as Seattle and San Francisco on the West Coast. There are currently 554 quick-charging stations, and more than 15,000 slower "level 2" public charging stations across the U.S., Nissan estimates.

The Leaf's customer base is also evolving. While at first most Leaf buyers were green enthusiasts, increasingly customers focused on the potential cost benefits of owning an electric car are showing up at its dealerships. As a result, it has recently increased prices on some versions of the Leaf. Nissan produces the Leaf at its Smyrna, Tennessee plant.

Nissan CEO Carlos Ghosn said he expects to double Leaf sales in the United States in 2014.

Sales of the battery-powered Leaf jumped 130 percent last year to a record 22,610, aided by 2,529 deliveries in December, the most ever in a single month for the carmaker. That figure should keep rising, Ghosn said in a CNBC interview.

"We are now on a trend of 3,000 cars a month in the U.S., which is about 36,000 cars" a year, Ghosn said. "The next step is moving up to 4,000 a month, which is going to be approximately 50,000," he said, without setting a target date.

Nissan and other automakers delivered a record number of hybrid and rechargeable cars and light trucks last year as the industry remains under U.S. pressure to boost fuel efficiency. Sales of vehicles powered partially or entirely by electricity totaled at least 578,000 units last year, up more than 100,000 units from 2012 and accounting for about 7.5 percent of all new cars sold in the U.S. last year.

Recent Chinese media reports indicate that the Nissan Leaf will soon be launched in China under the Venucia sub brand name from Dongfeng-Nissan. The Leaf will be renamed for the Chinese market where it will be named the Venucia E30, or ‘Qi Chen’ in Chinese.

What is surprising is that the Leaf/e30 is exceptionally close to being produced in China, reports indicate that the model will be on sale in April 2014 in the Beijing and Shanghai areas, and will receive government subsidies of around 100,000RMB (US$16,500) owing to municipal subsidies along with central government subsidies.

The Nissan LEAF has reached a milestone with the 3,000th sale of the model in the UK.

The landmark was reached in November and came as Nissan's second-generation LEAF secures more than 1,300 UK sales in the six months since its launch.

Jon Pollock, sales director at Nissan GB said: ‘The fact the we have been able to reach the 3,000 mark is a fantastic achievement and shows not only what a wonderful car it is but also that motorists are keen to experience the revolutionary new technology it introduces.

He added: ‘The low running costs of the LEAF, not to mention its many other benefits, make it an incredibly attractive proposition and we have been seeing steady growth in sales.

‘We expect that trend to continue rising as the model's visibility increases and the rapid charging infrastructure expands across the UK.’

With the price of unleaded petrol in the UK this year as high as 132.9p per litre (AUD$2.42/lt) equal to US$8.21 a US gallon, EV sales can surely only accelerate.

To date, more than 16,000 LEAFs have found owners across Europe, while global sales have now topped 87,000.