A 40-year-old Fleetwood Mac song, floating childrens' heads, and hydrogen molecules all kick off the marketing campaign for the 2017 Honda Clarity Fuel Cell hydrogen-powered vehicle. Like most marketing for hydrogen vehicles, the video ad above will likely be targeted only to California drivers. That state is the sole location today in which a... Honda Clarity Fuel Cell marketing theme: thinking about tomorrow
A 40-year-old Fleetwood Mac song, floating childrens' heads, and hydrogen molecules all kick off the marketing campaign for the 2017 Honda Clarity Fuel Cell hydrogen-powered vehicle. Like most marketing for hydrogen vehicles, the video ad above will likely be targeted only to California drivers. That state is the sole location today in which a... 
How do you advertise new and innovative zero-emission vehicles, whether they're electric or fuel-cell cars? It's a question that's bedeviled carmakers and their marketers, who continue to experiment with messaging, different audiences, and programs to get people into the cars. The challenge is likely even greater for hydrogen fuel-cell cars, since... 
Toyota has made it abundantly clear that it believes its hybrids and hydrogen fuel-cell vehicles are a better path to the future than battery-electric cars. The Japanese automaker believes hybrid cars—a segment it dominates—are the more practical choice for reducing fuel consumption, and that fuel-cell cars will eventually surpass...