Bloomberg reporter Matt Miller tries to make a case that BMW and Audi are going to squeeze out Tesla at the top-end of the market, but the analysis is fairly poor.
Miller's argument starts by comparing BMW's two seater plug-in hybrid i8 sports car to Tesla's seven seater 100% battery electric Model S 4 door sedan? These cars aren't even in the same market segment!
We're not even sure how Audi enters the competitive analysis as Audi admitted defeat and canned the R8 e-tron saying they couldn't figure out how to make a high performance battery only car economically viable and they have not announced any plans for a high performance battery only sedan to go up against the Model S.
This is the kind of trash reporting that listed companies must endure, commentators constantly trying to talk the stock price up or down. At least it's good to see a 'real' analyst like Dougherty & Co.'s Andrea James who actually knows what's she's talking about get some air time.
