Deliveries of the F-150 Lightning, Ford’s most important new vehicle in many years, will begin in the coming week, it said.
Ford’s chief executive is about to introduce an electric F-150 pickup truck that could determine whether the automaker can survive and thrive in an industry dominated by Tesla.
The company struggled to produce vehicles in the first three months of the year, a sign that shortages could last longer than executives had hoped.
The automaker, which was created by the merger of Fiat Chrysler and Peugeot, has lagged in the fast-growing market for electric cars.
The sport utility vehicle, made in Tennessee, is one of more than 20 E.V. models that General Motors plans to roll out in the U.S. within three years.
The sport utility vehicle, made in Tennessee, is one of more than 20 E.V. models that General Motors plans to roll out in the U.S. within three years.
E.V. operations will focus on technology and growth while the traditional business continues to chase profits. “You can’t have people work on both at the same time,” the chief executive said.
E.V. operations will focus on technology and growth while the traditional business continues to chase profits. “You can’t have people work on both at the same time,” the chief executive said.
The automaker, which owns Jeep, Ram and Fiat, said its profit more than doubled, thanks to higher prices and cost-cutting measures that outweighed interruptions caused by the semiconductor shortage.
Some drivers have complained that cars using the company’s Autopilot system have been slowing down suddenly even when there are no hazards ahead.