Honda's CEO doesn't believe consumers can be incentivized to change to EVs Honda's spending $700M to retool plants and $3.5B to built a battery plant for mass EV production The exec believes the future is electric, but it'll take time Electric cars and hybrids are currently having an inverted moment. Speaking with The Drive at the 2024 Monterey... Honda CEO on EVs: “Can’t force the customer to change their mind”
Honda's CEO doesn't believe consumers can be incentivized to change to EVs Honda's spending $700M to retool plants and $3.5B to built a battery plant for mass EV production The exec believes the future is electric, but it'll take time Electric cars and hybrids are currently having an inverted moment. Speaking with The Drive at the 2024 Monterey...