Tesla has strong brand loyalty, but Rivian and Lucid are beginning to lure some Tesla owners away, according to a new study from S&P Global Mobility. Most Tesla owners stay with the brand, the study found. A whopping 72.8% of Model 3 owners replace their cars with another Tesla, as do 59.9% of Model S owners. Among Model S owners that don't... Tesla loyalty is high, but Rivian and Lucid are luring owners away
Tesla has strong brand loyalty, but Rivian and Lucid are beginning to lure some Tesla owners away, according to a new study from S&P Global Mobility. Most Tesla owners stay with the brand, the study found. A whopping 72.8% of Model 3 owners replace their cars with another Tesla, as do 59.9% of Model S owners. Among Model S owners that don't...