Cost misconceptions may be behind waning EV interest

2024 Kia EV9Consumer interest in EVs is lagging, and cost is partly to blame, according to a new Ipsos study. Despite factors like increased choice of EV models and a revamped federal tax credit ushered in by the Inflation Reduction Act (IRA), interest in EVs has essentially leveled off, the study suggests. In 2022, 49% of respondents said they were...