Ford earlier this week raised the price of the base Ford F-150 Lightning electric pickup by thousands—for the third time in four months. Just nine months since first deliveries, that puts the base price of the 2023 Ford F-150 Lightning nearly 40% higher than the original base price for the 2022 model-year electric truck—$57,869, versus... Ford F-150 Lightning: Will 40% above original price short out demand?
Ford earlier this week raised the price of the base Ford F-150 Lightning electric pickup by thousands—for the third time in four months. Just nine months since first deliveries, that puts the base price of the 2023 Ford F-150 Lightning nearly 40% higher than the original base price for the 2022 model-year electric truck—$57,869, versus...