The 2023 Toyota Prius is the fifth generation of the world’s best-known hybrid vehicle. Since it first went on sale in Japan in 1997, the Prius has epitomized high fuel efficiency and the advanced technology of hybrid-electric powertrains. The current fourth-generation Prius arrived in 2016 and its styling and design were not well-received... 2023 Toyota Prius: How design became the priority over tech
The 2023 Toyota Prius is the fifth generation of the world’s best-known hybrid vehicle. Since it first went on sale in Japan in 1997, the Prius has epitomized high fuel efficiency and the advanced technology of hybrid-electric powertrains. The current fourth-generation Prius arrived in 2016 and its styling and design were not well-received...