An electric pickup truck would be "the chance of a lifetime," Volkswagen Group of America CEO Scott Keogh said in a recent interview with Business Insider. Pickup buyers are known for brand loyalty and very specific preferences, but Keogh said he sees electrification as a "reset moment" that could allow new alternatives from different brands to... VW CEO says electric pickup would be “the chance of a lifetime”
An electric pickup truck would be "the chance of a lifetime," Volkswagen Group of America CEO Scott Keogh said in a recent interview with Business Insider. Pickup buyers are known for brand loyalty and very specific preferences, but Keogh said he sees electrification as a "reset moment" that could allow new alternatives from different brands to...