Tesla’s backlog of orders for the Model S continue well into March of next year despite a 25% increase in production rates over the second quarter. It is always great to be wanted, but how long will Tesla Model S demand outpace production?
Elon Musk told ABC News that the Tesla Model S “I am not worried about demand for the Model S as we are currently sold out through March of next year, so we don’t have a demand generation problem”.
Contributing to the strong demand for the Model S is that earlier this year Tesla introduced a new lease program and started deliveries of the Model S in Europe. In Norway Tesla is already breaking sales records and as of September is currently the best selling car there. Tesla EVs accounted for about one in 20 of all new cars sold easily outselling hybrids.
Also of note in addition to Norway, Switzerland and Netherlands are also very EV friendly. Those countries in particular are not only very green but also offer additional EV incentives: free EV parking, HOV or bus lane access to EVs and reduced VAT and/or no road tax for EVs. In addition to Europe Tesla plans to open it’s first Tesla Store in China by the end of the year.
