The Super Bowl continues to draw ad dollars from many automakers, but not Tesla. Yet in its quarterly earnings report, the automaker mentioned a "Super Bowl Effect" that saw United States orders spike the day after the game. U.S. gross orders on that day—February 13—were higher than at any point in 2022 to date, according to Tesla. The... Did big EV ad spending from GM, BMW, Kia, Nissan result in a “Super Bowl Effect” for Tesla?
The Super Bowl continues to draw ad dollars from many automakers, but not Tesla. Yet in its quarterly earnings report, the automaker mentioned a "Super Bowl Effect" that saw United States orders spike the day after the game. U.S. gross orders on that day—February 13—were higher than at any point in 2022 to date, according to Tesla. The...