Tesla hires Segway / Apple VP to lead vehicle development

Tesla Motors hired a former Apple executive to lead development of the electric carmaker's new vehicles.

At Apple, Doug Field oversaw the development of products including the latest MacBook Air, MacBook Pro and iMac, Tesla said in a press release announcing the hiring on Thursday.

Field, who began his career as a Ford Motor Co (F.N) engineer, was previously chief technology officer at Segway, the maker of the self-balancing, battery-operated Segway scooter. His title at Tesla will be vice president of vehicle programs.

The Model S, Tesla's first attempt to reach a mainstream audience for electric cars, has enjoyed stronger than expected sales, helping Tesla shares more than quintuple this year.

But for Tesla to reach an even broader market and silence electric car naysayers, Chief Executive Elon Musk must successfully develop a third-generation electric car by 2017 that will cost between $30,000 and $35,000.

"Tesla's future depends on engineers who can create the most innovative, technologically advanced vehicles in the world," Musk said in a statement. "Doug's experience in both consumer electronics and traditional automotive makes him an important addition to our leadership team."

Bloomberg says BMW, Audi to Blitz Tesla With High-End Competition [VIDEO]

Bloomberg reporter Matt Miller tries to make a case that BMW and Audi are going to squeeze out Tesla at the top-end of the market, but the analysis is fairly poor.

Miller's argument starts by comparing BMW's two seater plug-in hybrid i8 sports car to Tesla's seven seater 100% battery electric Model S 4 door sedan? These cars aren't even in the same market segment!

We're not even sure how Audi enters the competitive analysis as Audi admitted defeat and canned the R8 e-tron saying they couldn't figure out how to make a high performance battery only car economically viable and they have not announced any plans for a high performance battery only sedan to go up against the Model S.

This is the kind of trash reporting that listed companies must endure, commentators constantly trying to talk the stock price up or down. At least it's good to see a 'real' analyst like Dougherty & Co.'s Andrea James who actually knows what's she's talking about get some air time.

Tesla Model S Sold Out Till Next Year [VIDEO]

Tesla’s backlog of orders for the Model S continue well into March of next year despite a 25% increase in production rates over the second quarter. It is always great to be wanted, but how long will Tesla Model S demand outpace production?

Elon Musk told ABC News that the Tesla Model S “I am not worried about demand for the Model S as we are currently sold out through March of next year, so we don’t have a demand generation problem”.

Contributing to the strong demand for the Model S is that earlier this year Tesla introduced a new lease program and started deliveries of the Model S in Europe. In Norway Tesla is already breaking sales records and as of September is currently the best selling car there. Tesla EVs accounted for about one in 20 of all new cars sold easily outselling hybrids.

Also of note in addition to Norway, Switzerland and Netherlands are also very EV friendly. Those countries in particular are not only very green but also offer additional EV incentives: free EV parking, HOV or bus lane access to EVs and reduced VAT and/or no road tax for EVs. In addition to Europe Tesla plans to open it’s first Tesla Store in China by the end of the year.

Tesla Model S proves to be ‘safest car ever made’

Tesla Forum member 'jdovi' from Long Island, New York recently posted photos of an accident he was involved in while driving a Tesla Model S.

The Model S was hit side on at an intersection by a driver who was talking on her cell phone and ran a red light. While the other driver left the scene of the accident in an ambulance, the Tesla Model S owner not only walked away without a scratch, the car which was extensively damaged on the drivers side front wheel by the impact, didn't so much as smoke or release any fluids onto the roadway.

This 'real world' evidence only backs up the NHTSA Five Start crash test results for Frontal, Side and Side Pole impacts awarded to the Model S in August.

'jdovi' feelings about the Tesla Model S:

This is the safest car on the road hands down, and for me, I can honestly say it saved my life. Thank you Elon.

Source: Tesla Forum

Electric car tops registrations in Norway for first time

An electric car model has topped the list of new car registrations in Norway for the first time, a car industry group said Thursday.

In the month of September there were 616 registrations of the Tesla Model S, accounting for 5.1 percent of the total, according to Opplysningsraadet for Veitrafikken(OFV) which compiles data on Norwegian car sales.

Overall, electric cars took 8.6 percent of the market in September, compared to 5.2 percent a year ago. The figures illustrate strong interest in electric cars in a country ranked among the world's top ten petrol exporters.

Norway has encouraged electric car sales with tax incentives, congestion charge exemptions, access to public transport lanes and free parking.

"I have no doubt that electric cars will increase their share of the market again in the coming months, and particularly next year with the arrival of several new models,"said Oeyvind Solberg Thorsen at OFV.

In September hybrid cars, which do not enjoy the same incentives as electric vehicles, took 7.3 percent of the market.

GM creates a Tesla task force

We've already heard reports that General Motors is working on a new electric vehicle with a Tesla Model S-like range of 200 miles (322 km) but new details are starting to emerge about the company's Tesla task force.

In an interview with Reuters, General Motors Vice Chairman Steve Girsky revealed the company has created a new task force to study Telsa and the Model S. The diverse group - which includes product planning, engineering, manufacturing and sales personal - will attempt to learn everything they can about Tesla so they can improve their own future products. As Girsky explained, Tesla is "revolutionizing the business model ... not just how you put an EV together [but] how you go to market with something like this."

While it's unclear what lessons General Motors will learn, the company is reportedly working on a handful of new hybrids and EVs. Besides the 200 mile (322 km) Chevrolet EV, which is expected to cost between $30,000 and $35,000, the company is reportedly developing fuel-efficient flagships which could be badged as Cadillacs and cost more than $100,000.

Source: Reuters

Sumitomo to Triple LiNiO2 output to meet Tesla Model S Demand

Sumitomo Metal Mining will invest ¥4.8 billion (US$48 million) to boost its production capacity of lithium nickel oxide (LiNiO2) from the current 300 tons per month to 850 tons to meet anticipated increased Li-ion cell production by Panasonic to meet the growing demand for Tesla Model S EVs.

Sumitomo successfully developed its high-performance lithium nickel oxide for cathode materials in collaboration with Panasonic Corporation and is now supplying this material to that company, which uses it to make the cylindrical lithium-ion batteries which are adopted in the electric powertrains used by Tesla.

Tesla commenced deliveries of its award-winning Model S sedan in the US in June 2012. With Model S deliveries now underway in Europe and slated to begin in Asia, including Japan and Australia, in the spring of 2014, Panasonic is planning to increase production of its lithium-ion batteries.

To respond to this expansion of the market for automotive rechargeable batteries, Sumitomo will expand its production facilities for lithium nickel oxide at its Isoura Plant in Niihama City, Ehime Prefecture. Expansion work is to get under way in October, with completion scheduled for June 2014.

Sumitomo says it is pursuing aggressive development and stable supply capability in cathode materials, leveraging its ability to produce nickel in-house. Going forward, Sumitomo intends to further strengthen its operations in materials for energy and environmentally related applications.

Tesla EVs offered by Hertz at Calif. airports

A handful of Tesla Motors Inc. electric cars are now available for rental at two California airports by Hertz Global Holdings Inc., which is adding more upscale autos to its fleet.

Hertz said it is introducing Tesla Model S and Roadster rechargeable cars at Los Angeles and San Francisco airports. Hertz has five Teslas combined at the two airports, with rental prices starting at about $500 a day, Paula Rivera, a Hertz spokeswoman, said in an e-mail.

The Tesla models expand on a lineup of higher-priced vehicles that Hertz has added to its fleet under its Dream Cars program, which includes Ferrari and Lamborghini models.

In July, Hertz won final regulatory approval for its $2.3 billion acquisition of Dollar Thrifty Automotive Group Inc. The merged companies compete with closely held Enterprise Holdings Inc. and Avis Budget Group Inc.

Enterprise has carried three Tesla Model S cars in its Exotic Car Collection fleet since June and plans to add two more by the end of the year, spokesman Greg Phillips said in an e-mail. The cars rent for about $300 to $500 per day, he said.

Hertz separately reduced its full-year forecast for full-year revenue and profit, citing weaker than anticipated car rentals at U.S. airports.

Tesla Model S is Norway’s top-selling car in September

The newly landed Tesla Model S, after a market presence of less than two months, has already topped Norway’s best-sellers' list during the opening two week’s of this month, comfortably outselling all other cars, regardless of fuel type, accounting for 6.2 per cent of all the new cars sold in Norway.

Hot on the heels of recording 184 registrations in its debut month in Norway, registrations of the Model S in Norway hit a chart-topping 322 units to bulldoze Volkswagen’s conventionally powered Golf (256 units) out of first place by a substantial sales margin, according to AID compiled data.

The number eight slot went to Nissan’s LEAF, Norway’s most popular electric car so far this year. Both fully-fledged electric cars have captured a combined market share of 9.1 per cent.

1) Tesla Model S – 322
2) Volkswagen Golf – 256
3) Toyota Auris
4) Mazda CX-5
5) Volvo V40
6) Skoda Octavia
7) Toyota RAV4
8) Nissan LEAF

Solar Cars improve the breed

A famous quote from Soichiro Honda, the legendary founder of Honda Motor Company, says “Racing improves the breed”. There's no doubt many Formula One teams have used the phrase to imply a legitimate link between innovations made in racing that eventually benefit us all as the technology from top-level motorsport filters down into road cars, although it would be hard to convince anyone of a practical use for an off-throttle blown diffuser in a hatch back.

Likewise solar racing cars have made significant contributions that have lead to today's current crop of mass produced Plug-In electric cars. It all started with the winning vehicle of the very first World Solar Challenge in 1987. GM's Sunrayer was designed by Hughes Aerospace, (the company originally founded by Howard Hughes) at the time a division of General Motors, in collaboration with a smaller aerospace company called AeroVironment.

More than a dozen Caltech graduates participated in Sunrayer programs at AeroVironment, the most deeply involved was Alan Cocconi who was responsible for the power electronics systems. This included everything from motor controller through battery management to telemetry.

The Cocconi designed MOSFET based three phase AC motor drive inverter ran a 92% efficient 10 hp (peak) motor that drove the left rear wheel of Sunraycer via a cogged belt.

Sunraycer won Pole with a top speed of 109 km/h and lead the 24 car field from start to finish covering the 3,005 km route at an average speed of 66.9 km/h (41.6 mph), 50% faster than 2nd place.

Following the World Solar Challenge success, in early 1988 GM insiders proposed the idea of making a very efficient EV with the knowledge gained from Sunraycer but to make it an affordable car with decent range and performance equal to a petrol powered car. Work soon begins at AeroVironment on the 'Impact' based around a 15 kWh Lead Acid battery pack, Al Cocconi again responsible for power electronics design.

The Impact EV concept car was launched at the LA Auto Show in Jan 1990 and the car so well received that by April GM announced the car would go into production. The Alan Cocconi designed motor controller for the Impact, a direct descendant of that used in Sunraycer, were refined by Hughes Electronics and went into the GM EV1 when production started in 1996.

Based on his work to date, in 1992 Alan Cocconi founded AC Propusion to produce electric vehicle drive systems featuring high performance, high efficiency induction motors and integrated high power battery charging. The original test bed was a not too glamorous Honda Civic but once the powertrain design was debugged, a Piontek Sportech kit car chassis, originally designed for a Suzuki GSX-R motor, was converted into an EV sports car called t-zero.

Launched in 1997, the 1040 kg t-zero, powered by 28x lead acid batteries, started to make headlines with it's 0 to 100 km/h in 4 seconds levels of performance. By 2003 the car had been upgraded with 6,800x 16850 Li-ion cells with a single charge range of 480 km, a 320 kg reduction in kerb weight and 0-60 times reduced to a supercar beating 3.2 seconds.

If some of these specs sound similar to the Tesla Roadster, that's because the Roadster was developed by Tesla Motors to mass-produce AC propulsions t-zero, the first EV to demonstrate the performance and range potential of lithium ion batteries and the car that can legitimately be credited with inspiring today's mass produced plug-In electrics from GM, Nissan, Mitsubishi etc. In fact Tesla Motors was founded to commercialise Alan Cocconi's work and the Tesla Model S uses technology licensed from AC Propulsion.

Today's solar racers are still blazing a trail years ahead of the automotive industry, witness BMWs i3 Electric car, the first all carbon fibre production car. In the area of powertrains, every WSC winner since 1999 has used direct drive in-wheel motors (road car in-wheel motors are currently being developed) and surely in won't be much longer before the 12.5% of Australian homes that have roof-top PV systems installed realise they already have the infrastructure in place to solar power a plug-in electric vehicle for their daily commute?

This year’s Bridgestone World Solar Challenge is held from 6th – 13th October. If you can’t make it to Darwin or Adelaide, you can follow the race on Twitter via @tsport100 or @WorldSolarChlg.

Disclosure: Post is sponsored by Bridgestone World Solar Challenge. Words and thoughts are entirely my own.